Connelly Partners Blog

CP’s Top 11 Albums of 2011 – Music Day goes Digital

We have no walls here at Connelly Partners.  It’s just an open floor plan with desks, tables, and a full bar in the middle.  The set up helps support collaboration and creativity, but at the same time it can be hard to do so when Ed – one of our Broadcast buyers – is tearing into a rep that missed a deadline on speaker phone ten feet away.  Therefore we require some air cover to create a sense of privacy, and that air cover comes in the form of music.

Twenty-six speakers placed throughout the agency create invisible walls for us, and a stuffed monkey (stick with me here) is passed from person to person to control what we call “Music Day” (how ‘bout that for creativity) on a daily basis.

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How will you get found in 2012?

The year 2012 is going to be completely content driven.

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We cheated on our 10th grade history exam, but we’ll blow you away with our creativity

In a study released last week in The Journal of Personality and Social Psychology, researchers put forth evidence that creative people are more prone to be dishonest, and that creativity is a predictor of unethical behavior.

Needless to say, we took the accusations personally.  Sure, maybe we copied an answer or two on a history test back in 10th grade, but does that mean that Connelly Partners is rife with potential Ken Lays and Bernie Madoffs?

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What will you do with the extra hour this weekend?

There’s a reason why 86% of our agency answered “sleep” when I polled the question, “What will you do with the extra hour this weekend?”

If you think about it, this was an open-ended question that could have delivered a wealth of material not fit to put into this blog. In an agency where there are many witty people, I would have expected at least one witty answer.

However, the majority answered, “sleep!” Not just sleep. Sleep!

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Happy Halloween!

Happy Halloween from Connelly Partners

It’s officially Halloween, October 31st, 2011.

Pumpkins are carved, candy is up for grabs, and hopefully we have all been able to wow the crowds at weekend Halloween parties with our mind-blowing costumes.

Though, let’s be real; as an ad agency, specifically, an agency that lives, breathes, and sleeps each and every one of its brands, how can we possibly balance all of the Halloween festivities within the work place?

Easily.  We be ourselves, decorate the hell out of some cupcakes, and we share some fun Halloween costume-related stories from over the years.

That said, here’s a round up of the best costumes from around the office and over the years, that all of us at Connelly Partners would like to share.

Enjoy, have fun tonight, and be safe.  Happy Halloween!

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Hi, this is Connelly Partners

The best perk of working at CP isn't the bar, the ping-pong table, or the trips to Disney. It's the people.

Stuff is always changing in this business…

Check out our new website – well, it’s new to you, but we’ve been working on it for months – nonetheless, it’s change.

We have a whole new collection of people working here, fifteen new faces in all.  Change.  We had a new toilet installed in “bathroom number three” and switched from Coke to Pepsi in our vending machine. Two changes, though, completely unrelated.
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Social Search & Digital Brand Building

Photo used under Creative Commons license from .reid

Since Google introduced its “+1” feature, we @ CP have been discussing (both internally and with many of our clients) the impact of Social Media and/or “Earned Media” on search engine results and digital brand-building in general… Continue reading ‘Social Search & Digital Brand Building’

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Weighing in on Lobsters

There are two ways we know it’s summer at CP. One, the Green Monkeys, our legendary softball team, take the field. Two, we set to work creating work for D’Angelo’s incredible lobster sandwiches, usually partnering with the Red Sox.

I recently sat down* with Digital Creative Director Eric Sutton and Copywriter Nick Nelson to discuss their campaign, which features lobster “scouts” looking for fresh talent for D’Angelo’s lobster sandwich line up. Continue reading ‘Weighing in on Lobsters’

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