Perspectives

Perspectives: How Do You Feel About Wearable Tech?

Welcome to our content series called “Perspectives.” As an agency, our process centers around affective empathy, where we try to better understand the lives of our brands’ customers, but more so, uncover the shared values between the two entities. And through that process, we need to gain perspective. So, in the spirit of bringing our…

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Perspectives

Perspectives: What’s your take on Snapchat?

Welcome to our content series called “Perspectives.” As an agency, our process centers around affective empathy, where we try to better understand the lives of our brand’s customers, but more so, uncover the shared values between the two entities. And through that process, we need to gain perspective. So, in the spirit of bringing our…

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Perspectives

Perspectives: Remembering Where You Were On 9/11

In our second post as part of our new blog series, Perspectives, we asked: do you remember where you were on 9/11? Alyssa Toro, Senior Partner/Chief Creative Officer: The image is so crystal clear to me. I was here, in fact, in this very building. Except back then, there were no TV screens or monitors aside…

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Perspectives

Perspectives: The Back-to-School Season

Welcome to the first post in a new series called “Perspectives.” As an agency, our process centers around affective empathy, where we try to better understand the lives of our brand’s customers, but more so, uncover the shared values between the two entities. And through that process, we need to gain perspective. So, in the…

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News

CP Helps Employees Pay Down Student Loan Debt

Student loan debt is a huge issue (1.2 trillion dollars huge) for our country and for our workforce, especially the advertising industry-which employs so many recent graduates.  When Steve Connelly’s friend and fellow Babson College alum, Tim DeMello founded Gradifi, a Student Loan Paydown Plan™ provider, Steve wanted Connelly Partners to be the first advertising…

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News

Connelly Partners’ Director of Integrated Production Barry Frechette Makes History with his Documentary, Paper Lanterns

Last week, President Obama made history as the first sitting US President to visit Hiroshima since the Atomic Bomb was dropped 71 years ago.  Our Director of Integrated Production at Connelly Partners, Barry Frechette is making some history of his own, through his documentary, “Paper Lanterns”. It’s not widely known that when the US bombed Hiroshima…

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Travel and Lifestyle

Is The Hotel Brand Bubble Ever Going To Burst?

The proliferation of new hotel brands in recent years has been staggering. A Skift article recently noted that the world’s 10 largest hotel companies offer a combined 113 brands at varying price points, and that 31 of these brands didn’t exist a decade ago. Even for those of us working in the business it’s almost impossible to…

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Travel and Lifestyle

Connecting The iGeneration To Travel

When I finished writing my last two Marketing:Travel articles about the Modern Family and Generation Z, I figured I had covered all the major trends surrounding young people and travel. Turns out there was still more to discover. A few weeks ago, I received a copy of Mintel’s extensive new study called “Marketing to the iGeneration” and it led to…

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News

Trump & Clinton Followers Might Not Like What They See in The Mirror

Connelly Partners & Motive Metrics Study Reveals 14MM Twitter Followers of Democrat & Republican Presidential Frontrunners Share Personality Traits Hillary Clinton and Donald Trump Supporters May Be Surprised at Perception vs. Data when it comes to Environmental and Fiscal Issues BOSTON (May 2, 2016)— Donald Trump’s 7.8 million Twitter followers and Hillary Clinton’s 6 million…

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Travel and Lifestyle

Connecting To The Modern Family

Summer’s almost here, and with the season comes the onslaught of family travel. And, just like about everything else in our industry, this market segment is evolving in ways that marketers need to acknowledge. Family time has become more valuable than ever, as time-starved parents increasingly look to travel as a way to stay connected….

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News

WHAT U.S. PRESIDENTIAL CANDIDATES CAN LEARN FROM THEIR 17MM TWITTER FOLLOWERS

 Diverse audience united by similar traits/motivations, such as lack of financial savvy Using the science of Natural Language Processing Connelly Partners and Motive Metrics studied word patterns used by these followers to reveal an audience not interested in balancing budgets. BOSTON (March 14, 2016)– Advertising agency Connelly Partners and its partner, Palo Alto-based Motive Metrics completed a study…

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