So you want to work in advertising, huh? The intern process is definitely a great career move, but getting said internship, and more importantly what you do once you have it, is what really matters. Every Spring at Connelly, we get hundreds of resumes of aspiring copywriters, designers, brand managers and [...]
We have a running joke about the ridiculous number of times we use the word “fun” while working on American Tourister. You know what’d be fun? If I had one of those little people counters that ticket takers use, and I clicked it every time we used the word “fun”. I’m pretty sure the count [...]
Reddit is a community of people that share random things – like pictures of a baby deer breaking into a house or a comment about Kim Kardashian’s apparent lack of maternity clothes. Lately, some well known brands such as Olive Garden, Taco Bell and Cheesecake Factory have been abusing Reddit by posting staged and sometimes [...]
I’ve been a label reader for about as long as I can remember. I check the “numbers” before I buy just about anything, or give anything to my kids — and to that note, I’ve become a more scrutinizing label reader in the last nine years, since my first was born. But I believe that [...]
Out of the 300,000+ apps that exist – there’s this one that draws (pun intended) on a very basic concept; it’s as simple as two words: Draw Something. Literally, the premise of the app is to draw something. Here’s how it works: along the lines of Pictionary, you pick a word from a list of [...]
After recently reading Alyssa Toro’s blog post, “Can a good idea withstand the pressures of 2012,” it got me thinking… as a brand leader, it’s my job to make sure I’m giving our creative teams the inspiration that they need in order to come up with great ideas, especially, under the pressures described by Alyssa. [...]
If you haven’t already noticed, our blog isn’t entirely a means of showing off the work that we do for our clients. Between food, music, and sports, our blog’s content ranges. Today, though, we’d like to show off a little bit of our work. Why? Well, because this new startup brand has a universally relatable [...]
Since Google introduced its “+1” feature, we @ CP have been discussing (both internally and with many of our clients) the impact of Social Media and/or “Earned Media” on search engine results and digital brand-building in general…