Out of the 300,000+ apps that exist – there’s this one that draws (pun intended) on a very basic concept; it’s as simple as two words: Draw Something. Literally, the premise of the app is to draw something. Here’s how it works: along the lines of Pictionary, you pick a word from a list of [...]
After recently reading Alyssa Toro’s blog post, “Can a good idea withstand the pressures of 2012,” it got me thinking… as a brand leader, it’s my job to make sure I’m giving our creative teams the inspiration that they need in order to come up with great ideas, especially, under the pressures described by Alyssa. [...]
If you haven’t already noticed, our blog isn’t entirely a means of showing off the work that we do for our clients. Between food, music, and sports, our blog’s content ranges. Today, though, we’d like to show off a little bit of our work. Why? Well, because this new startup brand has a universally relatable [...]
Since Google introduced its “+1” feature, we @ CP have been discussing (both internally and with many of our clients) the impact of Social Media and/or “Earned Media” on search engine results and digital brand-building in general…