Category Archives: Uncategorized

What kind of a label reader are you?

I’ve been a label reader for about as long as I can remember. I check the “numbers” before I buy just about anything, or give anything to my kids — and to that note, I’ve become a more scrutinizing label reader in the last nine years, since my first was born. But I believe that [...]

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Facebook: The Future of Socially Semantic Search

Imagine you are on vacation. We’ll call it London. It’s getting late, and you’re walking through the cobbled streets desperate to remember the name of your friend’s favorite pub. You know, the one with “a million beers on tap” and “the best bangers in town,” as they put it? First thing you might do is [...]

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What just happened?

In your life there are some things you never think you’ll experience… walking on the moon, climbing Mt Everest, Steve D admitting he is wrong… but last night we all witnessed the unbelievable – the triple play, and it wasn’t against us! And we still won 10-9 against MPG/mutt team. What just happened?  #1:  the triple [...]

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A View From the Bench, Game 2

Last night, Connelly Partners was on fire! Unfortunately, that wasn’t until the 7th inning, and by then the damage was done. The final score was around 18-7. Some of the game’s highlights included Mandi (last night’s MVP) on the mound, Alyssa catching a foul ball behind the plate, and um…that’s about it. Last night was also [...]

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A View from the Bench…

Nothing like a good game of softball! The excitement of getting on base, scoring the winning run, catching a fly ball to end the game…none of that happened last week at the season opener. Who ever said, “it’s not whether you win or lose. It’s how you play the game,” didn’t lose 28-1. I didn’t play [...]

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Life at SCLGMCOP

(Sterling Cooper Livingston Gentry Mishkin Connelly O’Rourke Partners*) I don’t know about you, but I got into advertising because of its glamorous portrayal on TV and in movies. Specifically, I saw the movie  “Crazy People.” In it, Dudley Moore plays an “ad executive” named Emory, who goes crazy and ends up in a mental institution, [...]

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Websites for the devices of tomorrow…

Where does the web live? Ten years ago we would have enthusiastically answered, “well, in my computer, OBVIOUSLY.” Then five years ago it became “it’s in my computer… but my phone, also.” Two years ago? Add tablets into the mix. E-readers. TV’s. Hand-held gaming consoles. There’s no reason to suspect it will stop there: why [...]

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Sometimes… less is more

I’m a communicator. And the moment you meet me – I immediately inform you that my family is Albanian, I’m from Akron, Ohio, and I love to be outside. I’m not sure why I find it necessary to rattle off these stats. It’s most likely an attempt to prepare people for a relatively simple approach [...]

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Smart Strategy Can Inspire Great Creative

After recently reading Alyssa Toro’s blog post, “Can a good idea withstand the pressures of 2012,” it got me thinking… as a brand leader, it’s my job to make sure I’m giving our creative teams the inspiration that they need in order to come up with great ideas, especially, under the pressures described by Alyssa. [...]

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CP Best-of Recipe Round-up

Connelly Partners is a family. A large, loud and slightly dysfunctional one – but really, whose isn’t? And whose family isn’t complete without a unique brand of celebrations? Birthdays, Thanksgiving, anniversaries, national “Talk like a Pirate” day, Red Sox Opening Day, baby showers, bridal showers, Cinco de Mayo – give us a reason, and we’ll [...]

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