TV Campaigns
Massachusetts State Lottery | Holiday 2012
With this integrated holiday campaign, we were looking to shift the narrative of scratch ticket purchases by positioning them as a gift. After all, Massachusetts is for givers.
Media: TV
Category: Lottery
al fresco | TV
For our first campaign for new client al fresco, we wanted to highlight the amazing feeling you get when you eat something that's both delicious and good for you.
Media: TV
Category: Food & Beverage
Samsonite | Business Bags
How do you catch the attention of a hip, younger male customer for a tried and true brand like Samsonite? Duh, spies. To attract the desired 18-34 year old male target, we showcased our business bags’ advanced technology and Samsonite durability in this mini action film, which ran on young, hip sites like College Humor and Maxim.
Category: Retail
Garelick Farms | Add Something.
People already know the product benefits of milk. Why? Because it's a central part of our daily routines. So, instead of focusing on how strong it'll make your bones, we focused on the role milk plays in everyday activities—not what it does for your bones or your body, but what it adds to our lives.
Media: TV
Stonyfield Farm | You Can't Fake This
Organic didn't always mean higher quality. Stonyfield was at the forefront of organic farming at a time when people thought it meant earthy, less tasty food. We introduced those people to this idea: organic could actually taste better and, oh right, you might not want to put weird chemicals in your body.
D’Angelo | Sandwich Outrage
Crappy sandwich makers beware. D'Angelo believes its customers deserve better. Much better.
Media: TV
Category: Quick Service, Restaurant
Bertucci’s | The Fire Inside
The brick oven is at the center of every Bertucci's experience, but its essence is best captured by what's inside the oven: fire. It represents the unique flavor of a brick oven meal and also the passion and excitement of an authentic Italian dining experience.
Category: Casual Dining, Restaurant