Boston Athletic Association
The Boston Athletic Association, perhaps most well-known for its signature race, the Boston Marathon, is a legendary organization that began in 1897. Since then the B.A.A. has steadily led a mission to amplify the energy, humanity and rich history through marketing as powerful as the marathon athletes crossing the finish line cheered on by the half million fans.
Our redesigned mobile app and refreshed website were launched with an intuitive design to meld modern function and purpose while reflecting the iconic B.A.A brand and tireless connection to Boston and athletes worldwide.