Massachusetts State Lottery
Holiday Fatigue Syndrome
The Lottery needed to stand out over the holidays as a gift for nearly everyone—not just frequent players. So we found a way to connect with people on a human level over the holidays.
We raised awareness for Holiday Fatigue Syndrome—the entirely fictional affliction that strikes many at the holidays, making us wish they were just over and done with already. Then, we revealed the cure to get you back in the spirit.