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©Connelly Partners. The Defiantly Human Agency.

reach out

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Looking for specific CP Brands?

Back

Staples

Back to School

The project

Strategy

Creative

Social

Oh, kids. Kids, kids, kids. Since they don’t have to pay for what goes inside the back-to-school backpack, they don’t care how much it costs to replace what’s in there. Staples knows the parent’s pain. This is why here, it doesn’t cost too much to refill the backpack. Until kids pay for their own stuff, there’s Staples.

What we did

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Samsonite

We Carry the World