Alyssa Stevens, Director of Influencer Marketing, chatted with In Business on Ireland’s Radio Kerry about influencer marketing and #finfluencers on TikTok. During the segment, Alyssa shared that traditional marketing tactics are no longer enough to bring success. In order for brands to evolve, they need to create strategies that reach younger audiences right where they are spending hours each day – consuming content on social media, particularly TikTok. By collaborating with influencers to create authentic, easy-to-digest content, brands are able to reach potential future consumers in a new, meaningful way.

Listen to the full interview here.

Want to learn more about our influencer marketing capabilities at Connelly Partners? Click here.

PM360 sat down with experts in the health and life sciences industry to share their healthcare marketing predictions for the new year. CP’s Managing Director of CP Health, Michele Hart-Henry, shares her thoughts on precision marketing and how marketers should adjust to a hyper-focused model. 

Read Michele’s thoughts on what to expect next year here. 

Our client, Liberty Bank, was featured by Ads of the World. The “Be Community Kind” brand campaign illustrates how one small act of kindness can lead to something larger. The intent is to invite and inspire people to show their kindness and join in Liberty’s mission to spread it.

Check out the full coverage here 

Read more about the campaign here 

Connelly Partners has picked up the creative account for the National Transport Authority (NTA) following a competitive three-way pitch. The contract is for three years.

The NTA is responsible for overseeing the delivery and development of public transport in Ireland, including commercial bus and rail services, taxi services as well as major infrastructural projects and initiatives like BusConnects.

 Read more here

Win Is Latest Success for the Expanding Agency After a Busy 2022

Independent, full-service creative agency Connelly Partners has been named lead creative agency for the National Transport Authority (NTA), which is responsible for overseeing the delivery and development of public transport in Ireland as well as key active travel projects nationwide. The three-year contract was won following a competitive, two stage, three-way pitch. Connelly Partners Dublin will be responsible for the diverse portfolio of NTA brands, which includes the extensive roll-out of BusConnects. The agency was selected for its strategy expertise, creative work, and its full-service offerings.

Connelly Partners Dublin has continued to grow, invest and find success in Ireland since first establishing here in 2018. In just the past year alone, the agency has hired Eoin Welsh as Creative Director, an award-winning creative who, after an extensive career in South Africa, returned to his roots in Ireland and joined the leadership team. 

Connelly Partners has also joined forces with ZOO Digital, an independent digital agency which added even further depth to Connelly Partners’ full service offering to clients. The Connelly Partners Dublin management team, led by newly appointed Managing Director Vaunnie McDermott, work alongside ZOO and the other Connelly Partners offices in Boston and Vancouver as an integrated team, working on a number of clients collaboratively across key creative functions including strategy, creative and data analytics. 

“We are delighted to be appointed Creative Agency for the NTA at such an exciting time. We’re so looking forward to the opportunity of bringing our defiantly human approach to the NTA and their brands. It’s a fabulous win for our agency, for Eoin our new Creative Director and for the CP team on both sides of the Atlantic.” said Vaunnie McDermott. 

Connelly Partners Dublin’s clients include Bus Éireann, Expressway, 123.ie, Boston Scientific (Global), Shannon Airport, Linked Finance, University of Limerick and the Gaelic Players Association (GPA). 

Independent full-service creative agency Connelly Partners has been named lead creative agency for the National Transport Authority (NTA), which is responsible for overseeing the delivery and development of public transport in Ireland as well as key active travel projects nationwide. Connelly Partners Dublin will be responsible for the diverse portfolio of NTA brands, which includes the extensive roll-out of BusConnects. The agency was selected for its strategy expertise, creative work, and its full-service offerings.

Read more here

Creative Director, Eoin Welsh, spoke with Think Business about his experiences and learnings in the advertising industry over the course of his career. In his interview, he shared that we must always stay humble – to talk less and listen more, because great ideas can come from the most unlikely of places. He explained why it is so important to keep an open mind, as there’s something new to learn every day, and his belief in instilling self-confidence in young advertising professionals. Success in the advertising industry can be tough and for that reason, it’s vital to have a passion for the job.

Eoin provides a valuable piece of advice at the end of his interview. Change what we can, accept what we cannot, and be wise enough to know the difference. 

Read more here.

Another round of congratulations are in order for CP Dublin and ZOO Digital, as they’ve placed in the 2022 Digital Media Awards. They’ve taken home three of the prestigious awards which reflect the very best in the industry. See the full list of winners on the DMA website. For more information on our nominated work, check out our previous coverage on the awards.

 Best Strategy – Silver

ZOO Digital – Electric Ireland

Best App – Bronze

ZOO – Digital – MyMilkman

Best Social Media Campaign – Bronze

Connelly Partners Dublin – MyExpressway

Connelly Partners’ Account Director, Ashley Campbell, spent a month working in Dublin as part of our CP Abroad Program. As a mother of two young children, she brought her family to join in the adventure and experience. Campaign US shares Ashley’s best practices and tips for any parent who is embarking on an endeavor like this. She emphasizes how possible this really is and urges any parent considering the opportunity…to do it. 

Read Ashley’s full article here. 

Adweek’s AgencySpy recently picked up the news surrounding Michele Hart-Henry’s appointment to Managing Director of CP Health. As mentioned in the coverage, Hart-Henry will lead the practice into its next phase of growth, shaping the strategic direction of the firm and expanding its opportunities for brands across health and wellness.

Check out the full article here.