Connelly Partners Launches New Work for The TRACK at New Balance

The TRACK at New Balance has officially opened at the company’s Boston Landing Headquarters. This new venue adds to the array of facilities that has made this area a sporting hub for both athletes and fans alike. We are proud to have worked with New Balance on video content strategy, development and production to help introduce this new space. The TRACK bridges the gap between sports and culture, as it is home to a state-of-the-art athletic center, music venue, beer hall, and a sophisticated Sports Research Lab.

To learn more, check out the full press release here and our work here.