Creativity has been locked down but not locked up.
Yes, the lockdown has caused agencies to reinvent on the fly. And yes, like other agencies we have created lots of content for our clients using stock images and getting creative while unable to shoot. We’ve completed productions for Williamsburg, VA Tourism, Audi, People’s United Bank. We have new work coming in the next few weeks from Titleist, Salem Five Bank, Gorton’s. We’ve won two pitches in lockdown. To be fair, we’ve lost two as well. We’ve been busy, but not just busy doing things the way they used to be. We’ve been breaking some rules, saving some money for our clients, moving faster, and removing the words “Can’t Be Done” from our collective lexicons.
In the past few months, we’ve recorded Denis Leary at his kitchen table, directed our own commercials, shot in our own studio, had a shoot with a famous NHL player canceled because of Covid 19, and used meerkats instead.
The future is going to demand a new kind of agency.
We’ve been building it.
Denis Leary let us record him at his kitchen table.
Covid cancelled NHL star’s flight to the shoot, so we used meerkats instead.
Hollywood star John Michael Higgins directed by Connelly Partners
Shot in our our studio on the first floor of our building.
A spec spot staring one of our production gurus becomes a real spot for Summer 2020.
1 or 6 spots for new water company, again directed by CP. Costs low, laughs high.