October 21, 2022 / News
IMAGE: TikTok “Finfluencers” are Changing the Way Gen Z Manage Their Money
Recent pop culture has tended to revere more glamorous influencers in the beauty and travel sphere. But as of last year, the rise of finance-focused ‘finfluencers’ is helping people demystify money advice in easy-to-digest, punchy messages. And traditional financial institutions like banks are beginning to take note. In an interview with IMAGE, Director of Public Relations & Social Media, Alyssa Stevens, weighs in on how money talks in the digital age.
Read more in IMAGE here