On That Great Business Show with Conall Ó Móráin, Co-Creative Directors Sam Moorhead and Mikey Fleming talk about the current state of advertising. They dive into the sheer volume of ads, the explosion of platforms, and the evolution of targeting. They also share their thoughts on how small businesses can build their brands – by using distinctive assets, choosing the most suitable platforms, and leaning into humour and a strong personality to help people connect.
Catch the full episode here.
