To build a modern brand, you need modern builders.
Passionately independent thinkers who have found a home in New England’s largest independent agency. Defiantly human people, who put humanity and empathy at the core of everything we create. And when that happens, a modern brand is born, nurtured and grows into something that resonates and remains fiercely relevant.
We are honored to partner with industry-leading clients across every vertical. Each of them share a commitment to not only creating better work but creating a better world.
Our services range from traditional to cutting-edge. But they all serve the same purpose: to create better work by asking smarter questions to find more insightful answers. And our services never stop growing because our clients never stop growing.
Like customers, brands possess vision, values and goals. Through our use of affective empathy constantly paired with data, Connelly Partners helps you articulate the connective threads between your business and your consumers. From brand messaging architecture, to product strategy, to user experience, we’ll bridge you with the audiences and personas that live within your value-set. Your business has a story to tell. We help you define what happens next.
Data is a weapon in modern brand warfare for those who know how to harness it. Thanks to innovations in data curation and deployment, brands have access to more information about their business than at any point in modern history. But data in and of itself isn’t worth much. It’s finding the stories within your analytics. Connelly Partners helps brands define and harness the metrics that impact their business and use that data to narrate the story of their customers’ experience.
Modern data capture, digital media and loyalty platforms offer brands an opportunity to impact their consumer before they shop, during their retail experience and keep them engaged after the transaction. Connelly Partners’ approach to shopper marketing emphasizes the symbiotic partnerships between brands and retailers across the entire retail shopping cycle in a way that breeds loyalty and engagement from their consumers.
Social Influence and PR
“I can’t wait to engage with some brands online today.”
– No one. Ever.
It’s a loud and competitive forum, but meeting your customers where they live and breathe online requires brands to define their social voice and identity. Through influencer marketing campaigns, content marketing and innovative social media activations, Connelly Partners helps you rise above the noise and assert your value in those discussions.
Creative and Content
A split second of human connection between you and your customer. Those are the times we’re compelled to laugh, think or cry. They are fleeting but lasting at the same time. Achieving the balance in a branded experience is beautiful. These are the impactful moments we aim to create for the brands we work with. We have copywriters, designers and art directors. But we also have data people, media people and account people. And collaboration across the agency is a fundamental cog in our definition of a creative solution.
SEO and SEM
Search as a channel happens across devices, across content mediums and through voice. Beyond keywords, Connelly Partners’ search practice emphasizes an optimization process that, at its core, responds to the questions and motivations of the searcher in a way that imparts understanding of that user’s unique challenges and needs. Through the use of video, e-commerce, mobile search, website content and Google Display products, we’re able to create search experiences that solve for customers of the brands we work with.
Media Planning and Buying
Modern media is a truly integrative practice across traditional, digital, social and programmatic platforms. Connelly Partners deploys our knowledge of your audience’s motivations and media consumption behaviors to ensure you’re reaching them at all levels of the transaction funnel — from awareness to purchase. From out-of-home experiential brand activations to broadcast channels to highly curated display retargeting pools, we’ll meet your customers with a branded message that speaks to them.
We’ve been called nerds, geeks, keypunchers, or even hackers — all of which we’ve worn as a badge of honor at some point. But we take most pride in being known as problem solvers, solution engineers and creative technologists. Technology is rarely on the fringe of our customers’ businesses. It is at their core. It is what makes possible what once was not, a necessary evolution for all growing brands. Technology agnostic from front- and back-end web development to platform and content management, to e-commerce and mobile application development, we are equipped to provide elegant technology solutions firmly rooted in the unique challenges and goals that define your business environment.