Bus Éireann Expressway

Young Adult - Student of Life Discount

The project

Strategy

Creative

Analytics

Social

Influencer

Calling all Young Adults between the age of 19-23 (including students of all ages)!

Check out the work we did for the team over at Expressway for their Young Adult campaign! Expressway's Student of Life Discount is here to save the day. With 93% of Irish adults worrying about the ever-soaring cost of living, we teamed up with the fantastic folks at Expressway to tackle this issue head-on.

Introducing the Young Adult Discount! Or as we affectionately call it, the Y'adult (because adulting should have its fun side too, right?) This campaign has been conducted in the efforts to maximize the awareness surrounding the whopping 50% discount available for passengers in the possession of a valid Young Adult Leap Card/Student Leap Card.