The
Brief

Four Seasons Hotels and Resorts have the islands of Hawaii covered. The only problem was, not too many people realized that. With our Hawaii Collection campaign, we raised awareness about the four incredible Resorts on Lana’i, Oahu, Maui and The Big Island.

With traditional and non-traditional executions including a digital tool, we allowed people to find their favorite aspects from each Resort and create an itinerary that was nothing short of remarkable.

Four Seasons website on computer screen
Stat Long Fact Row
{
 "statistic": {
  "stat_title": "average time spent on site:",
  "stat_number_unit": "3 min"
 },
 "fact": {
  "fact_title": "response rate: ",
  "fact_content": [
   {
    "fact_text": "Outbound marketing was 42% higher when driving reader to \"Make My Hawaii\" vs. other landing pages.",
    "fact_link": {
     "title": "",
     "url": "https://cp-make-my-hawaii.connellypartners.com/",
     "target": "_blank"
    },
    "fact_link_supporting_text": "Make My Hawaii"
   }
  ]
 }
}
Four Seasons "Make My Hawaii" website on computer screen
Four Seasons email designs displayed on computer screen
Four seasons social posts in a phone
Four seasons social posts in a phone