The Brief

Our work to increase awareness of the GPA rose out of the roots we have in Boston and Dublin, the importance of the sport and seeing the humanity in everything we do. We shot the moments other cameras weren’t focusing on that personified the pride and passion for what the sport means to the Irish and the players.

GPA hurling players on playing field
Stat Long Fact Row
{
 "statistic": {
  "stat_title": "final match attendance:",
  "stat_number_unit": "82K"
 },
 "fact": {
  "fact_title": "client quote:",
  "fact_content": [
   {
    "fact_text": "\"Forgive me but there are tears in my eyes at home here in Cloyne after watching. These cut to the point like a surgeon's knife.\" - Donal Óg Cusack | Former Chairman",
    "fact_link": null,
    "fact_link_supporting_text": null
   }
  ]
 }
}

final match attendance:

client quote:

82K

"Forgive me but there are tears in my eyes at home here in Cloyne after watching. These cut to the point like a surgeon's knife." - Donal Óg Cusack | Former Chairman

Children's fan mail to GPA hurling players
GPA hurling player with young son walking towards old stone church in Ireland
Young GPA hurling players on the playing field