Trusted By Those Who Know
Gorton’s has reinvented its famous fish sticks and fillets to taste fresher than ever. So fresh in fact, that they’re earning accolades from those who know the fresh taste of the ocean best. We’re bringing back the man, the myth, the legend… the Gorton’s Fisherman – who first appeared in 1975 – and his muscular Mer-Bro and Poseidon counterparts to talk about the only seafood they trust. Our integrated campaign runs across TV, digital, media, social in-store and PR.