The Brief

If you live in Massachusetts, the odds you’ve already won the lotto are about 100%.

Yea, that’s right. In 2018 alone, the Mass State Lottery put one billion dollars of its sales back into the state’s 351 cities and townships to help each of them with the resources they need the most.

So what do you do with money that already does so much? You bring it to life right smack in the middle of downtown Boston for the rest of the world to see.

Lottery tickets building the shape of a house

Broadcast

Out of Home

Social

Digital