Shannon Airport

Shannon Summer 2023

The project

Strategy

Creative

Analytics

Shannon Airport doesn't just talk about making it easy - they really deliver a hassle-free airport experience. From parking just outside the door to state-of-the-art security, Shannon Airport provides passengers with the dream start to a dream holiday. We worked with Shannon on their 2023 campaign to bring that to life - with a video ad that cleverly showed the Shannon suitcase representing the possibilities that a holiday brings. We also created OOH, print, radio, social and digital assets.

Early results from Shannon's brand research indicate that this campaign has been a success, with an increase of 7% in people who would consider Shannon as their first choice airport and an increased awareness of the benefits of flying from Shannon.