Transport for Ireland

Anti-Racism

The project

Strategy

Creative

Analytics

Social

Connelly Partners Dublin is proud to have created Transport for Ireland’s (TFI) new anti-racism campaign.

This campaign provided a fantastic opportunity to apply positivity to one of the most serious issues in society. Together with TFI, Connelly Partners decided to flip the approach that is traditionally used when creating anti-racism campaigns. Instead of pointing a finger at people, this campaign demonstrates that our public transport services are an inclusive and welcoming place. They are here to serve every single individual, all members of our communities nationwide. This message is one of positivity and togetherness.

The campaign launched with the unveiling of a giant mural of the campaign’s central image: a single face, made up of a diverse range of races and genders.