Strategy

Creative

This latest Taxi campaign from Transport for Ireland is all about helping customers understand their rights and responsibilities when using Taxi services in Ireland.

To help improve the taxi journey for both drivers and users, we created 3 dynamic videos, eye-catching statics, and impactful Out-of-Home (OOH) displays. This campaign highlights the importance of planning routes, factoring in tolls, and being aware of hidden charges on certain travel apps.

Through statics and OOH, we share quick tips and clear visuals that make it easy for everyone to understand how taxi fares work.