We couldn’t let March pass without sharing some new basketball work—especially when it involves the great state of Connecticut.
Our client, Liberty Bank, entered the NIL world with a big splash, partnering with Connecticut women’s hoops star Sarah Strong. The CP and Liberty Bank teams spent an early March afternoon with Sarah in New Britain, shooting a collection of social videos that have been rolling out as the big games have unfolded.
The highlight, without question, was Sarah surprising the New Britain High School girls basketball team as they prepared for the state playoffs. Talk about a perfect fit for Liberty Bank’s #BeCommunityKind brand platform.
Keep an eye out for more videos as Sarah and her teammates hit the home stretch!
