Check out our latest campaign for Bus Éireann’s Expressway national coach service, now live across social, OOH, VOD, and through creator-led content.
The campaign, “Just an Expressway Away,” spotlights the destinations and experiences that passengers can access across nine Expressway routes, including Cork, Tralee, Limerick, Bundoran, Galway and Sligo, and Dublin Airport. By deliberately shifting the focus away from the coaches themselves, the creative taps into passenger passions like outdoor activities, short getaways, live music, and visits with loved ones.
Shot over eight days across Ireland by Executive Creative Director David Register, this campaign captures the many experiences waiting just an Expressway ride away.
Read the full story here.
