June 17, 2021 /
What are cookies?
Cookies are small text files sent from a website that a website can use in order to recognize visitors who revisit a site so as to facilitate their ongoing access to and use of the site. Cookies enable usage behavior to be tracked and aggregate data to be compiled that would facilitate more targeted advertising and improved content. Typically, cookies involve the assigning of a unique number to the visitor. More information about cookies can be found on www.aboutcookies.org & www.allaboutcookies.org
Cookies on Connelly Partners websites
Connelly Partners set the following types of cookies on your device when you visit our websites.
Performance and Analytics Cookies
These cookies are used to collect statistical information about visitors of the website and the pages they view. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and used anonymously. Connelly Partners set Google Analytics cookies to gather this statistical information.
Other third party cookies
Some cookies that have been set on our websites are not related to Connelly Partners. When you visit a page with content embedded from a third party such as YouTube, Twitter or Facebook, these service providers may set their own cookies on your web browser.
Controlling and disabling cookies
For more information on how to manage cookies, including opt-out of performance cookies please visit:
For more information on how to opt out of Google Analytics please visit:
List of Cookies set on Connelly Partners websites and newsletters
This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase. This cookie is what’s called a ‘persistent’ cookie, as in, it is not set to automatically expire unless removed by the user.
‘__utmb’ and ”_utmc’:
The B and C cookies are brothers, working together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site. __utmb expires at the end of the session. __utmc waits 30 minutes, and then it expires. You see, __utmc has no way of knowing when a user closes their browser or leaves a website, so it waits 30 minutes for another pageview to happen, and if it doesn’t, it expires.
__utmz keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. It expires in 15,768,000 seconds – or, in 6 months. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion or an Ecommerce Transaction.
Languages keeps track of language preferences while navigating the website. This cookie expires at the end of a session.