Gorton’s Seafood was featured on World News Tonight, in a segment giving thanks to the quiet heroes across America this Thanksgiving.
The segment highlighted Gorton’s Yellow, Out of the Blue campaign, a nationwide initiative focused on spreading joy as part of their 175th anniversary celebration. Gorton’s rallied employees, partners, consumers, and a diverse group of influencers on TikTok to complete 175 acts of joy across the country, all inspired by the brand’s iconic yellow brand color.
Watch the full ABC segment here.