AdAge: Creator and Influencer Trends Brand Marketers Need to Know About Right Now

Each week, AdAge highlights the latest developments at the intersection between brands and the creator economy. This includes new partnerships, notable features on social media platforms and the rise of creator-led businesses. This week, Gorton’s Seafood made the list with a unique campaign celebrating its 175th anniversary.

The brand teamed up with a slew of creators across the U.S., as well as several of its own employees, to perform 175 “acts of joy,” all showcasing Gorton’s sunshine-yellow brand color. 

The campaign recently launched across TikTok and Instagram and features videos such as elementary school teacher Carly Barett decorating her classroom door with yellow construction paper and “petfluencer” Bodie the Golden gifting a new yellow chew toy to a fellow golden retriever. 

Read more here.

Check out the Yellow Out of the Blue campaign.