January 27, 2025 / News

AdWorld: AI Is an Asset That Can Amplify Human Creativity

Steve Connelly argues that while AI is a valuable asset in marketing and advertising, it should complement rather than replace human creativity and emotion in strategy. AI enhances capabilities and benefits clients, but it cannot fully replicate the intuitive and emotional elements crucial for building strong brand connections and customer loyalty. Integrating AI with human intuition and experience maximizes its effectiveness, preserving the essential human touch needed to foster meaningful customer relationships.

Read more here.