September 30, 2024 / News
CoStar: Shift focus on your hotel’s digital spend and marketing mindset
Chief Digital Officer Scott Savitt shared his thoughts with CoStar about the need for hoteliers to carefully assess digital marketing spend during budget planning. With many platforms available, it’s easy to spread resources thin without seeing real returns. Fear of missing out often drives investments in channels like social media and influencer marketing, but the key question is: Are they delivering results?
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