A new brand campaign for Shannon Airport puts two charming new brand assets at its heart, two little birds who take to the skies – and the screen – to show why Shannon Airport really is the best place to fly from.
Connelly Partners and Shannon Airport have continued their long standing relationship by launching a new brand campaign, “The Best Place to Fly From“. It’s built around two charming animated characters: Robin and Wren Murphy, a couple of well-travelled birds who know a thing or two about flying.
The campaign was born from a simple but very true insight – that Shannon Airport is such a pleasurable experience, even the most frequent flyers choose it. Friendly staff, handy parking, and seamless security make Shannon Airport a genuinely different airport experience. Robin and Wren bring that truth to life in a way that feels surprisingly human, and entirely relatable.
The pair appear across TVC, cinema, radio, OOH, and social, guiding audiences through the Shannon experience in an almost documentary style – warm, witty, and surprisingly relatable for two birds.
“Some of the most effective brand campaigns are built around characters – or fluent devices – people connect with. We knew that from the start, we just needed to find the right ones to capture what makes Shannon Airport so special. And when you experience it, it’s warm, it’s easy, it’s genuinely lovely. So Robin and Wren felt like the perfect way to bring that to life.
Sam Moorhead, Creative Director, Connelly Partners
The fluent device is one of advertising’s most enduring and effective tools, giving brands a recurring character audiences grow to love and recognise over time. With Robin and Wren Murphy, Shannon Airport now has two little ambassadors with all the makings of true brand icons.“The Best Place to Fly From” is live now across TVC, VOD, cinema, radio, out-of-home, and across social media.