February 9, 2023 / News

MediaPost: Crunchy, Not Greasy Seafood. Gorton’s Air Fryer Taste Without the Air Fryer

Manufacturers of air fryers probably won’t love the new Air Fried product line from Gorton’s Seafood. That’s because the frozen fish fillets and butterfly shrimp have already been air fried and can be prepared in a conventional oven, without an air fryer—the kitchen appliance made popular by pandemic-induced, at-home cooking.

In the leadup to this week’s campaign launch, Gorton’s relied heavily on TikTok to tease and then reveal the Air Fried line. 

Later this month, Gorton’s will launch an augmented-reality feature involving a filter to “gamify the product and make the brand have a bit more personality,” shared Alyssa Stevens, Director of Influencer Marketing and Social Media.  

Check out the full article here.