March 10, 2023 / News

MM+M: The V Foundation Launches Cancer Awareness Campaign With Coach K

In honor of its 30th anniversary, our client, The V Foundation for Cancer Research, launched a cancer awareness campaign featuring Coach K, the former coach of Duke University men’s basketball.

The spot titled “Halftime” features a cancer researcher delivering an inspiring locker room speech on the advancements made in the fight against the disease and the need to continue investing in cancer research to make progress in the future.

The spot ends with Coach K encouraging her on her speech and leading her out of the locker room. 

The campaign was released just prior to the start of “March Madness” and also coincides with what would have been the late Jim Valvano’s 77th birthday. 

Read more the full MM+M article here.

Check out our work for the V Foundation.