Nick Cronk, Co-Managing Director of CP West, recently sat down with Muse by Clios for a quick two-minute dive into his world. From his creative roots and inspirations to the work he’s been admiring lately, Nick covers it all. Think AC/DC, Liquid Death, carpentry, and more—here’s a glimpse into what keeps him moving forward.
Muse by Clios: Nick Cronk of Connelly Partners West on Resilient Optimism
Strategy: Connelly Partners West Adds New Clients
Since opening our doors in late 2023, Connelly Partners West has been on a new business growth spurt, resulting in five new client wins. This growth streak has been championed by newly appointed, Co-Managing Director, Nick Cronk.
“We’ve focused on growing our presence in the market with a unique offering: one that blends global perspective and resources with local expertise, and puts human behavior at the center of our work to meaningfully connect brands with their audience,” says Nadine Cole, co-managing director of Connelly Partners West. “[Cronk’s] depth of experience in Canada and the Pacific Northwest, together with Connelly Partners’ has been resonating with clients.”
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Connelly Partners West Launches and Is Led by Nadine Cole
Connelly Partners, an independent global agency with 150 employees across Boston, Dublin and Vancouver, is launching Connelly Partners West (CP West), its new West Coast office with a startup mentality.
The new office is led by Nadine Cole, Managing Director of CP West & President of VRX Studios, who has deep experience in the Canadian marketing landscape. Prior to this, she spent over 15 years at Cosette, well-known for its award-winning work with the likes of McDonald’s, Curling Canada, and Jetlines. Nadine served as the SVP and General Manager of Cossette for Western Canada and the USA for nearly 13 years and had stints at DDB Canada and Rethink Canada.
CP West kicks off with clients CloudCare, Chiwis, Wyndham Hotels & Resorts EMEA and more. It recently launched new and emotional work for CloudCare, showcasing the power of AI for the over 55 million people who suffer from dementia. Watch the powerful spot here.
Nadine took the helm of VRX Studios, a Connelly Partners company, in 2022 and has helped transform the business, evolving from a hotel-focussed content agency to one that now creates content for tourism, sports, golf resorts, architects, art installations and much more.