Thought Leadership

Tennis Players: The New Face of Tennis Fandom

August 26, 2024

The US Open starts on Monday, August 26, 2024, and the world of tennis is buzzing with excitement. But it’s not just the tournament that’s capturing attention – tennis itself is experiencing a renaissance, transforming from a popular sport into a mega-trend that’s influencing fashion, lifestyle, and social media.

Check out the new face of tennis fandom:

woman golfing

Closing the Gap: Bringing Women’s Golf into the Spotlight

Women’s sports are surging in popularity, yet the coverage continues to fall short. Women only get 8% of U.S. sports coverage. We set out to narrow the visibility gap for...

December 11, 2024

hand pulling shopping cart out of phone

Digiday: Teen Creators Jumpstart Careers by Selling Clothes Online and Getting Brand Sponsorships

It’s no surprise that teenagers are aspiring to become influencers, given how many grew up watching TikTok stars go from social media to launch careers in acting, music or starting...

January 2, 2025

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AdWorld: AI Is an Asset That Can Amplify Human Creativity

Steve Connelly argues that while AI is a valuable asset in marketing and advertising, it should complement rather than replace human creativity and emotion in strategy. AI enhances capabilities and...

January 27, 2025

pictures of a man in a suit

The City: How Mayoral Candidate Learned to Embrace the Cringe

A young mayoral candidate for New York City has set himself apart on social feeds by mixing big policy proposals with silliness to try to draw voters to his campaign....

January 29, 2025