March 3, 2023 / News

Think Business: Vaunnie McDermott: The Digital Future of Advertising Is Human

Vaunnie McDermott, Managing Director of Connelly Partners Dublin, was the latest guest on John Kennedy’s podcast for Think Business. In it, she talks about how the digital future of advertising is… HUMAN. It’s that human-centric approach that’s CP’s key to understanding target audiences and creating work for clients that moves the needle. Not to mention, it’s that process and anthropological mindset that has also helped the agency land major wins like the National Transport Authority. 

Vaunnie has had a remarkable career. Including 20 years of advertising experience alone! After various positions in Paris, including work as an Au Pair and later a legal secretary, and working alongside Christine Lagarde (ECB President), Vaunnie went back to school to earn a degree in European Business with French and German. 

After she had her second child, Vaunnie plunged into entrepreneurship and opened her own business, Pinkie Hand & Foot Spa, which she ran for ten years before returning to the world of advertising in 2016. 

Have a listen to the full podcast episode below.