Bus Éireann Expressway and Connelly Partners have been busy filming in Dublin and beyond, capturing everything from awkward moments to spur-of-the-moment escapes. It’s all part of a new campaign, “There’s a Route for That”, rolling out across VOD, digital audio, OOH/DOOH, and social.
Expressway isn’t just about destinations, It’s about every weird and wonderful reason people travel. And whatever that reason is… there’s a route for that. The campaign celebrates the wonderfully specific, sometimes ridiculous, always relatable reasons people really travel. Need to escape small-town boredom for a gig in Galway? Decided hiking is suddenly your whole personality? Want to dodge bumping into your ex in Limerick? Whatever the story, Expressway has the route to get you there.
The work was filmed across two separate shoots with production partners Collective Films, leaning into humour, authenticity and a digital-first energy that connects directly with the 19–25 audience it was created for.
“The best stories aren’t just about where you’re going, they’re about why” – Mikey Fleming Creative Director at Connelly Partners Dublin. “This campaign brings that truth to life in a way that speaks directly to young adults, reminding them that Expressway is always part of the journey.”
With “There’s a route for that,” Expressway strengthens its connection with Ireland’s young adults, embedding itself in their everyday routines and spontaneous adventures, reminding audiences that wherever they’re going – and for whatever reason – Expressway will get them there.
