TikTok For Business: Create Campaigns That Encourage Co-Creation

Alyssa Stevens was recently a guest on the TikTok For Business YouTube series, Made For TikTok, following CP’s TikTok x AdAge “Best Use of TikTok” award for Gorton’s Seafood. In this episode, Alyssa shares our work for the brand and the overall agency approach for collaborating with creators. From bringing them into the creative process and integrating across teams to advice for brands launching on TikTok and more, check out Alyssa’s segment here.