Navigating the modern path to purchase

In our overstimulated society, consumers are bombarded with information on which brands to engage with and what products to purchase. While we know the consumer journey can seem linear, we also know the human journey is not. We find the intersection between our rational drivers and our emotional impulses to connect with people in more compelling ways. Let us help you make those connections to drive results for your business.

Our capabilities

At Connelly Partners, our distinctive operational edge empowers us to seamlessly integrate specialized leadership with diverse skill sets across multiple capabilities. This integration results in an unparalleled blend of industry knowledge and extensive marketing expertise, catering to a variety of target audiences.

Learn more about our capabilities.

Our clients

blue text with a blue butcher knife
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Our work

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Carhartt

Building on the brand’s powerful reputation and history to excite and engage younger audiences, we developed a corporate sales video to showcase the brand in a modern way to launch the campaign, which was then extended across 6+ product lines.

Carhartt

Building on the brand’s powerful reputation and history to excite and engage younger audiences, we developed a corporate sales video to showcase the brand in a modern way to launch the campaign, which was then extended across 6+ product lines.

What we did

  • Creative Concept Development
  • Production
two people eating on a beach

Gorton's Seafood

Resonate with a younger audience and show off how Gortons' quality products connect seafood lovers of all walks of life by demonstrating that no matter who you are, or where we are, the sea belongs to everyone.

Gorton's Seafood

Resonate with a younger audience and show off how Gortons' quality products connect seafood lovers of all walks of life by demonstrating that no matter who you are, or where we are, the sea belongs to everyone.

What we did

  • Brand Platform Strategy
  • Creative Development
  • Integrated Channel Plan
  • Media Plan Execution
  • Production
butcher in a deli

Kayem

To leverage Kayem's brand heritage and gain consumer trust amidst a saturated category, we developed a new product campaign around the idea of "The best bacon you've never had, until now” and positioned the line as their “best kept secret."

Kayem

To leverage Kayem's brand heritage and gain consumer trust amidst a saturated category, we developed a new product campaign around the idea of "The best bacon you've never had, until now” and positioned the line as their “best kept secret."

What we did

  • Brand Platform Strategy
  • Creative Development
  • Integrated Channel Plan
  • Media Plan Execution
  • Production

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Want to get in touch?

Would you like a little more human in your CPG and Retail marketing? Tell Hillary. She's a human.

    Hillary Williams
    Director of Brand Leadership, CPG and Retail

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