Seva Canada has been announced as a winner of the Communication Arts Advertising competition. The work is one of 117 projects selected from over 1,200 entries.

Seva Canada delivers life-changing eye care programs to some of the most underserved regions in the world. To drive support, we put the spotlight on the patients themselves, sending cameras to Nepal and Tanzania to be given to those who had just undergone sight-restoring surgery. We asked one simple question: “Now that you can see, what do you love most?” These photographs answer the question for Suk Maya, a 72 year old, and Arush, a seven year old—both of whom had just had their eyesight surgically restored.

Read more from Communication Arts here.

We’re excited to announce the launch of our work for 826 Boston, a nonprofit dedicated to supporting young writers through tutoring and publishing. Their Fall Annual Appeal campaign, “Why I Keep Coming Back,” centers on the students, volunteers, and staff who make 826 Boston thrive. A true collaboration, this project leveraged our team’s skills across strategy, copywriting, brand management, and production. We conducted interviews and shot footage to capture the community’s stories, creating the final hero film which will anchor 826 Boston’s upcoming fundraising and effectively capture the spirit of their mission.

CP team members attended 826 Boston’s signature fundraising gala on October 23, where the video was showcased among a room full of 300 donors, friends and community members. The event featured a lively series of 826 Boston student and alumni performances, keynote speakers, an electric fundraising auction, and networking conversations before and after the structured program. The evening also honored Sheena Collier with the Changing the Narrative Award and culminated in a conversation she moderated between author Jasmine Guillory and 826 Boston Youth Literary Advisory Board member Camila.

Built on a Connelly Partners core belief that emotion drives action, this campaign blends powerful emotional moments with bold, graphic bar graphs to create a compelling visual narrative that proves one simple truth: when people feel something, they’re more likely to act.

Connelly Partners was proud to launch a new sustainability initiative designed to reduce our environmental footprint and inspire meaningful change within our industry. This effort began with an effort to eliminate single use plastics for the months of May and June to see if long term change was possible. The results were outstanding and enthusiasm around the effort grew to help provide a framework for an approach that would affect change in 2026. The poster campaign was used throughout the office alongside fun signage that created awareness around the amount of single use plastics we use daily and other areas where we can create small  changes with lasting impact.

We teamed up with global nonprofit Seva Canada to showcase the transformative power of sight restoration – crafting an acquisition strategy and campaign to attract new donors.

Together, we launched the “Love at First Sight” campaign, featuring beautiful photography captured by Nepali eye patients. The images told the powerful stories of the people and moments they had missed most—now brought into clear focus following eye treatments, including cataract surgery and glasses.

Bringing the campaign to life: We equipped Nepali eye patients with cameras after their sight was restored. They received training on how to use the cameras and documented heartfelt glimpses of their world—families, friends, pets, homes, and even birds soaring through the sky.

Forging an emotional bond with our audience, the campaign drove a 55% year-over-year increase in new donors.

Even amidst the challenges posed by the Canada Post strike during the critical holiday giving season, the campaign achieved remarkable success.

The Seva Canada business was won via our Vancouver office and supported by a global creative team to bring the campaign to life.

Since 1889, Carhartt has been the go-to brand for tradespeople facing tough conditions. We collaborated with Carhartt to launch a fall campaign, titled “Tough Is Timeless,” featuring cinematic visuals and rich storytelling to showcase the brand’s enduring quality.

Read more here.

Credits:
Carhartt
Connelly Partners
Subprime films
@Cabin Editing Company
@Company 3

Women’s sports are surging in popularity, yet the coverage continues to fall short. Women only get 8% of U.S. sports coverage. We set out to narrow the visibility gap for female athletes by changing the way we cover women’s sports, in partnership with the USGA and Brae Burn Country Club.

When we learned the USGA’s Women’s Mid-Amateur tournament was coming to Brae Burn Country Club, one of the toughest courses in the country, we had one question: how do we get these women the coverage they deserve?

The event had never been televised, and we recognized the need for a new storytelling approach—one that captures the unique female narratives. Research revealed that social media is crucial for boosting fan engagement and increasing visibility for women’s sports.

We launched the “Let’s Shoot Their Shot” campaign. Using social media to turn spectators into storytellers, we rallied a community of attendees, content creators, and fans to post coverage from their own accounts.

We showcased the incredible golf – and also narratives around pregnant and postpartum golfers, matching outfits, the 9-5s these women work outside the sport, and more.

Our digital hub became a gathering place for all content, offering the world a chance to experience the Mid-Am championship & these athletes in a whole new way.

Born in a renovated train station, Whetstone Beer Co. brews 16oz beers designed for new adventures, scenic escapes, and well-earned downtime. Our “Punch Your Ticket” campaign designs celebrate train travel’s golden age, their spirit of adventure shines in stores, online, print, merch, and sales materials.

Learn more here.

Oysters may be among the world’s most savory yet unsightly creatures. Our latest campaign for Bombazine Oysters celebrates the charm of this unconventional delicacy, embracing a deeper philosophy of beauty. Find the work featured online, in-store, and beyond.

See the work here.

How do you motivate people to visit the New England Aquarium? You create a campaign that reflects the true experience and brings the exhibits to life with a stunning visual approach. In short, you WOW them.

We created a stunning typographic series that brought to life the emotions of the word WOW. Each letter, intricately formed from coral, anemone, and seaweed, was brought to life by the aquarium’s diverse marine life. This innovative approach not only resonated with audiences but also drove record-breaking ticket sales.

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