We helped Coors to bring The Big Chill to life, sparking an unforgettable energy across Cork and Dublin. These sold-out events featured international DJs, mountain-cold refreshment, and a vibe that truly defined the season.
To announce The Big Chill and set the mood, we crafted a standout OOH special build on Dublin’s Camden Street. We utilized icy-neon lighting and dramatic dry-ice effects to transform the iconic Coors mountains into a full sensory moment. This special build, supported by multiple outdoor and social formats, was the pulse that built major momentum across both cities.
Our team was on the ground at the events, capturing vibrant photo and video content that showcased the pints, the people, and the pure Coors chill. By combining cold refreshment with an unforgettable atmosphere, Coors truly owned the winter season.
