We believe in the marketing power of emotion, and insights from anthropological and traditional data, to better match student needs with their desired learning experiences. With a Defiantly Human approach to education marketing, we identify simple human truths that help you define who you are as a brand and align those values with your audiences’ needs.
Drive qualified leads during the Great Resignation.
What we did:
Media Planning & Buying
Our unique operational advantage allows Connelly Partners to integrate specialty practice leadership such as CP Education with functional expertise and skill sets across multiple capabilities, bringing an unparalleled combination of deep industry knowledge and breadth of marketing experience with multiple target audiences.
We immerse ourselves in your category and your constituents to understand what’s happening now, and where the opportunity is for the future. Through understanding how people think and feel about your brand as well as their own lives, we identify a Defiantly Human Truth that leads to a unique positioning where you can provide value to your target audience.
We are ideators and content creators. We lead discussions around ideas, welcoming collaboration as we craft executions to differentiate our clients from their competition. All that we do links to empathy and the demonstration of shared values between client and brand.
Through a digitally fluent and user-centric approach, we bring your brand to life online. We do this with a mix of innovation and simplicity (because nobody wins when we over complicate things). We work within the needs and requirements of our clients while also leading them towards evolved digital solutions.
We are the connective tissue between message and audience, ensuring that empathy-driven content is delivered effectively and efficiently to the right people, at the right time, and in the right place. It’s our job to find innovative ways to activate your brand in ways that fit seamlessly within your audiences’ lives.
We believe social media is a direct line to your audience and offers a way to humanize brands. A well-developed and strategic social strategy can make a long-lasting impact throughout the entire life cycle of your constituents. Through intentional social listening and community engagement, our social media strategists will drive superior experiences with your brand.
We take a multi-pronged approach when activating influencers on behalf of our clients. We look at influencers as invaluable brand ambassadors, content creators, and insight generators. We measure the success of our collaborations by defining organizational objectives in advance of a campaign and identifying how our influencers perform against those metrics.
We are a team of connectors, full of established relationships with editors and producers at top print, digital, and broadcast outlets. We leverage our keen understanding of how to best achieve earned media coverage and measure success by the diverse array of meaningful press mentions we consistently secure for our clients to build and extend their awareness.
We thrive in leveraging data to measure marketing results, analyze trends and relationships, and identify opportunities for improving marketing and business performance over time. We believe data itself is not a competitive differentiator, but rather how a company makes its data actionable will determine its competitive advantage.