Created with Lunacy
Created with Lunacy

Empowering Education for Authenticity + Promise

We harness the influential force of emotion and uncover fundamental human truths to precisely align student needs with their desired learning experiences. Adopting a uniquely human-centric approach to education marketing, Connelly Partners Education enables you to authentically define your brand identity and seamlessly align your values with the specific needs of your target audience.

Our capabilities

At Connelly Partners, our distinctive operational edge empowers us to seamlessly integrate specialized leadership, exemplified by Connelly Partners Education, with diverse skill sets across multiple capabilities. This integration results in an unparalleled blend of industry knowledge and extensive marketing expertise, catering to a variety of target audiences.

  • Strategy
    • Brand Strategy
    • Positioning + Messaging
    • Research + Friendship Groups
    • Anthropological Studies
    • Cultural + Societal Trends

     

    We deeply immerse ourselves in your industry and engage with your audience to comprehend the present landscape and uncover future opportunities. By delving into the thoughts and emotions surrounding your brand and the lives of your audience, we pinpoint a Defiantly Human Truth. This truth serves as the foundation for a distinctive positioning, allowing you to deliver exceptional value to your target audience through education marketing initiatives. 

  • Creative
    • Brand + Marketing Campaigns
    • Brand + Visual Identity
    • Collateral + Creative
    • Integrated Advertising
    • Video Production

     

    As passionate ideators and content creators, we specialize in the realm of education marketing. Our expertise lies in leading discussions around innovative ideas, and fostering collaboration as we meticulously craft content that sets our clients apart from their competition. Every aspect of our work is rooted in empathy, emphasizing the demonstration of shared values between client and brand.

  • Digital
    • UX + UI Design
    • Web Development
    • Mobile
    • Digital + Content Strategy

     

    Embracing a digitally fluent and user-centric approach, we specialize in the dynamic field of education marketing, bringing your brand to life online. Our methodology combines innovation with simplicity, steering clear of unnecessary complexities. We seamlessly operate within the unique needs and requirements of our clients while also guiding them toward advanced digital solutions.

  • Media
    • Buying + Planning
    • Digital + Traditional + Experiential
    • Performance Media
    • Programmatic
    • SEM + SEO

     

    As specialists in education marketing, we serve as the vital link between your message and your audience, ensuring that empathy-driven content is delivered with precision. Our focus is on effective and efficient delivery to the right people, at the right time, and in the right place. We take on the responsibility of discovering innovative approaches to activate your brand, and seamlessly integrating it into the lives of your target audience.

  • Social Media
    • Social Channel Strategy
    • Social Listening
    • Social Media Analytics + Insights
    • Content Planning + Development
    • Community Acquisition + Management

     

    We recognize the potency of social media as a direct conduit to your audience, providing a platform to humanize brands. A well-crafted and strategic social strategy, vital in education marketing, can leave a lasting impact throughout the entire life cycle of your user base. Our dedicated social media strategists, through intentional social listening and active community engagement, aim to cultivate superior experiences with your brand.

  • Influencer Marketing
    • Influencer Relations
    • Campaign Planning + Management
    • Influencer Insights Panels

     

    Our approach to activating influencers on behalf of our clients is multi-faceted. We view influencers as more than just partners – they are invaluable brand ambassadors, content creators, and insight generators. In the dynamic landscape of education marketing, we measure the success of our collaborations by establishing organizational objectives ahead of a campaign. Our focus is on identifying how our influencers effectively contribute to and perform against those predefined metrics.

  • Public Relations
    • PR Strategy Development
    • Media Relations
    • Media Training

     

    Comprising a team of adept connectors, we foster robust relationships with editors and producers across leading print, digital, and broadcast outlets. In navigating the education marketing landscape, we skillfully leverage our insights to achieve impactful earned media coverage. Success, for us, is defined by the diverse and meaningful press mentions we consistently secure for our clients, playing a pivotal role in amplifying and extending their brand awareness.

  • Analytics
    • Data Strategy + Measurement
    • Conversion Rate Optimization
    • Campaign Reporting + Analysis
    • Analytics Audit + Conversion
    • A/B + Multivariate Test Design

     

    We excel in harnessing the power of data to gauge marketing results, scrutinize trends and relationships, and pinpoint opportunities for enhancing marketing and business performance over time. In the context of education marketing, we firmly believe that data alone is not a competitive differentiator. Instead, a company’s ability to make its data actionable is what truly determines its competitive advantage.

Our clients

northeastern university logo
year up logo
center for collaborative education logo
city year logo
university of limerick logo
simmons university
umass amherst isenberg school of management
university of new hampshire

Our work

young woman in blue and gold saree sitting outside

Babson College

Defining entrepreneurship as what it really is - a way to help and improve people’s lives.

Babson College

Defining entrepreneurship as what it really is - a way to help and improve people’s lives.

What we did:

  • Video
  • Digital
  • Print / OOH
blonde girl in a classroom in front of a chalkboard

City Year

Reposition the program to attract more 18–22 year olds, specifically men and women of color.

City Year

Reposition the program to attract more 18–22 year olds, specifically men and women of color.

What we did:

  • Video
  • Website Design
  • Influencer Marketing
  • Social Media
students on a football field taking a selfie

Stonehill College

Craft an aspirational brand story that would resonate across a range of audiences.

Stonehill College

Craft an aspirational brand story that would resonate across a range of audiences.

What we did:

  • Research
  • Brand Identity
woman with round glasses against a colorful background with a black turtleneck and black leather jacket

University of Limerick

Raise awareness internationally.

University of Limerick

Raise awareness internationally.

What we did:

  • Social
two students laughing together

Year Up

Drive qualified leads during the Great Resignation.

Year Up

Drive qualified leads during the Great Resignation.

What we did:

  • Influencer
  • Digital
  • Media Planning & Buying
  • Analytics

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Get in touch

Would you like a little more human in your education marketing? Tell Gene. He's a human.

    Gene Begin
    Managing Director, CP Education

    The latest

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    Thought Leadership • November 22, 2023

    Takeaways From AMA Higher Ed

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