Created with Lunacy
Created with Lunacy

Empowering Education for Authenticity + Promise

We believe in the marketing power of emotion, and insights from anthropological and traditional data, to better match student needs with their desired learning experiences. With a Defiantly Human approach to education marketing, we identify simple human truths that help you define who you are as a brand and align those values with your audiences’ needs.

Our work

young woman in blue and gold saree sitting outside

Babson College

Defining entrepreneurship as what it really is - a way to help and improve people’s lives.

Babson College

Defining entrepreneurship as what it really is - a way to help and improve people’s lives.

What we did:

  • Video
  • Digital
  • Print / OOH
blonde girl in a classroom in front of a chalkboard

City Year

Reposition the program to attract more 18–22 year olds, specifically men and women of color.

City Year

Reposition the program to attract more 18–22 year olds, specifically men and women of color.

What we did:

  • Video
  • Website Design
  • Influencer Marketing
  • Social Media
students on a football field taking a selfie

Stonehill College

Craft an aspirational brand story that would resonate across a range of audiences.

Stonehill College

Craft an aspirational brand story that would resonate across a range of audiences.

What we did:

  • Research
  • Brand Identity
woman with round glasses against a colorful background with a black turtleneck and black leather jacket

University of Limerick

Raise awareness internationally.

University of Limerick

Raise awareness internationally.

What we did:

  • Social
two students laughing together

Year Up

Drive qualified leads during the Great Resignation.

Year Up

Drive qualified leads during the Great Resignation.

What we did:

  • Influencer
  • Digital
  • Media Planning & Buying
  • Analytics

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Our capabilities

Our unique operational advantage allows Connelly Partners to integrate specialty practice leadership such as CP Education with functional expertise and skill sets across multiple capabilities, bringing an unparalleled combination of deep industry knowledge and breadth of marketing experience with multiple target audiences.

  • Strategy
    • Brand Strategy
    • Positioning + Messaging
    • Research + Friendship Groups
    • Anthropological Studies
    • Cultural + Societal Trends

     

    We immerse ourselves in your category and your constituents to understand what’s happening now, and where the opportunity is for the future. Through understanding how people think and feel about your brand as well as their own lives, we identify a Defiantly Human Truth that leads to a unique positioning where you can provide value to your target audience.

  • Creative
    • Brand + Marketing Campaigns
    • Brand + Visual Identity
    • Collateral + Creative
    • Integrated Advertising
    • Video Production

     

    We are ideators and content creators. We lead discussions around ideas, welcoming collaboration as we craft executions to differentiate our clients from their competition. All that we do links to empathy and the demonstration of shared values between client and brand.

  • Digital
    • UX + UI Design
    • Web Development
    • Mobile
    • Digital + Content Strategy

     

    Through a digitally fluent and user-centric approach, we bring your brand to life online. We do this with a mix of innovation and simplicity (because nobody wins when we over complicate things). We work within the needs and requirements of our clients while also leading them towards evolved digital solutions.

  • Media
    • Buying + Planning
    • Digital + Traditional + Experiential
    • Performance Media
    • Programmatic
    • SEM + SEO

     

    We are the connective tissue between message and audience, ensuring that empathy-driven content is delivered effectively and efficiently to the right people, at the right time, and in the right place. It’s our job to find innovative ways to activate your brand in ways that fit seamlessly within your audiences’ lives.

  • Social Media
    • Social Channel Strategy
    • Social Listening
    • Social Media Analytics + Insights
    • Content Planning + Development
    • Community Acquisition + Management

     

    We believe social media is a direct line to your audience and offers a way to humanize brands. A well-developed and strategic social strategy can make a long-lasting impact throughout the entire life cycle of your constituents. Through intentional social listening and community engagement, our social media strategists will drive superior experiences with your brand.

  • Influencer Marketing
    • Influencer Relations
    • Campaign Planning + Management
    • Influencer Insights Panels

     

    We take a multi-pronged approach when activating influencers on behalf of our clients. We look at influencers as invaluable brand ambassadors, content creators, and insight generators. We measure the success of our collaborations by defining organizational objectives in advance of a campaign and identifying how our influencers perform against those metrics.

  • Public Relations
    • PR Strategy Development
    • Media Relations
    • Media Training

     

    We are a team of connectors, full of established relationships with editors and producers at top print, digital, and broadcast outlets. We leverage our keen understanding of how to best achieve earned media coverage and measure success by the diverse array of meaningful press mentions we consistently secure for our clients to build and extend their awareness. 

  • Analytics
    • Data Strategy + Measurement
    • Conversion Rate Optimization
    • Campaign Reporting + Analysis
    • Analytics Audit + Conversion
    • A/B + Multivariate Test Design

     

    We thrive in leveraging data to measure marketing results, analyze trends and relationships, and identify opportunities for improving marketing and business performance over time. We believe data itself is not a competitive differentiator, but rather how a company makes its data actionable will determine its competitive advantage.

The latest

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Thought Leadership • July 24, 2023

Mood & Mindset Report

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Thought Leadership • February 23, 2023

Influencer Marketing in Education

Our clients

northeastern university logo
year up logo
center for collaborative education logo
city year logo
university of limerick logo

Get in touch

Would you like a little more human in your marketing? Tell Gene. He's a human.


    Gene Begin
    Managing Director, CP Education
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