Built on a Connelly Partners core belief that emotion drives action, this campaign blends powerful emotional moments with bold, graphic bar graphs to create a compelling visual narrative that proves one simple truth: when people feel something, they’re more likely to act.
Connelly Partners was proud to launch a new sustainability initiative designed to reduce our environmental footprint and inspire meaningful change within our industry. This effort began with an effort to eliminate single use plastics for the months of May and June to see if long term change was possible. The results were outstanding and enthusiasm around the effort grew to help provide a framework for an approach that would affect change in 2026. The poster campaign was used throughout the office alongside fun signage that created awareness around the amount of single use plastics we use daily and other areas where we can create small changes with lasting impact.
We teamed up with global nonprofit Seva Canada to showcase the transformative power of sight restoration – crafting an acquisition strategy and campaign to attract new donors.
Together, we launched the “Love at First Sight” campaign, featuring beautiful photography captured by Nepali eye patients. The images told the powerful stories of the people and moments they had missed most—now brought into clear focus following eye treatments, including cataract surgery and glasses.
Bringing the campaign to life: We equipped Nepali eye patients with cameras after their sight was restored. They received training on how to use the cameras and documented heartfelt glimpses of their world—families, friends, pets, homes, and even birds soaring through the sky.
Forging an emotional bond with our audience, the campaign drove a 55% year-over-year increase in new donors.
Even amidst the challenges posed by the Canada Post strike during the critical holiday giving season, the campaign achieved remarkable success.
The Seva Canada business was won via our Vancouver office and supported by a global creative team to bring the campaign to life.
Since 1889, Carhartt has been the go-to brand for tradespeople facing tough conditions. We collaborated with Carhartt to launch a fall campaign, titled “Tough Is Timeless,” featuring cinematic visuals and rich storytelling to showcase the brand’s enduring quality.
Read more here.
Credits:
Carhartt
Connelly Partners
Subprime films
@Cabin Editing Company
@Company 3
Women’s sports are surging in popularity, yet the coverage continues to fall short. Women only get 8% of U.S. sports coverage. We set out to narrow the visibility gap for female athletes by changing the way we cover women’s sports, in partnership with the USGA and Brae Burn Country Club.
When we learned the USGA’s Women’s Mid-Amateur tournament was coming to Brae Burn Country Club, one of the toughest courses in the country, we had one question: how do we get these women the coverage they deserve?
The event had never been televised, and we recognized the need for a new storytelling approach—one that captures the unique female narratives. Research revealed that social media is crucial for boosting fan engagement and increasing visibility for women’s sports.
We launched the “Let’s Shoot Their Shot” campaign. Using social media to turn spectators into storytellers, we rallied a community of attendees, content creators, and fans to post coverage from their own accounts.
We showcased the incredible golf – and also narratives around pregnant and postpartum golfers, matching outfits, the 9-5s these women work outside the sport, and more.
Our digital hub became a gathering place for all content, offering the world a chance to experience the Mid-Am championship & these athletes in a whole new way.
Born in a renovated train station, Whetstone Beer Co. brews 16oz beers designed for new adventures, scenic escapes, and well-earned downtime. Our “Punch Your Ticket” campaign designs celebrate train travel’s golden age, their spirit of adventure shines in stores, online, print, merch, and sales materials.
Learn more here.
Oysters may be among the world’s most savory yet unsightly creatures. Our latest campaign for Bombazine Oysters celebrates the charm of this unconventional delicacy, embracing a deeper philosophy of beauty. Find the work featured online, in-store, and beyond.
See the work here.
How do you motivate people to visit the New England Aquarium? You create a campaign that reflects the true experience and brings the exhibits to life with a stunning visual approach. In short, you WOW them.
We created a stunning typographic series that brought to life the emotions of the word WOW. Each letter, intricately formed from coral, anemone, and seaweed, was brought to life by the aquarium’s diverse marine life. This innovative approach not only resonated with audiences but also drove record-breaking ticket sales.
Connelly Partners has created a new campaign for Bus Eireann’s Expressway service.
Targeting the student market, the campaign aims to inform students about the discounts that are available to holders of a Young Adult Leap Card or a Student Leap Card.
According to the agency, research showed that many students and young adults prefer to wait until they are at their departure point before buying a ticket, believing it provides greater flexibility rather than the best deal. Expressway’s “Student of Life” Discount aims to challenge this.
As part of the campaign, the agency roped in comedians Darren Conway and Kayleigh Trappe, to spread the word in their own inimitable way.
“The new ‘Student of life’ campaign really communicates our brand proposition of ‘Way better’ excellently,” said Andrew Yates, head of Expressway.
“Younger audiences are an important element of commercial success for the brand, but they’re bombarded with competitor messaging and don’t like being told what to do. We needed to cut through and stand out in a crowd in an entertaining and engaging way with personality,” he added.
“To make them realise that they were missing a trick which could get them the same service and save them some money too. So far we’ve had a fantastic response to the campaign. The team at Connelly Partners really understood the Expressway brand and the challenges we were facing. We’re delighted with the campaign so far and have strong confidence it will drive Young Adult ticket sales in the coming months.”
Read more here.
David Register, Executive Creative Director
As a child of the ’80s, album covers meant the world to me. Whether it was a cassette or a CD, the artwork was often how I decided what to bring home. It was like judging a book by its cover. I fell for Warhol’s iconic banana. I locked eyes with the little boy staring back at me on U2’s War. These covers didn’t just sit on a shelf; they lined my walls, serving as precursors to the music videos that would later define an era. And although it’s hard to not judge these covers by the music on some level, I will try to make it about the album art and why it meant something to me.
My older brother never stopped playing this record, and I found myself lost in the world Robert Frank created for its cover. A collage of circus performers, sideshow acts and misfits—all pasted together in black and white. It wasn’t glamorous; it was gritty. And maybe that’s why the Stones always felt a little more dangerous, and a little cooler, than the lovely lads from Liverpool.
That little boy on the cover—haunting, defiant, staring straight through me. The stark portrait, framed by red letters, felt like a warning and a promise all at once. It wasn’t just an album cover—it was a declaration. Urgent and unforgettable, just like the music inside.
It doesn’t get more rebellious than this. The band lined up near a concrete monolith, zippers down, like they’d just left their mark on the world. The sky glows with post-storm drama, the image is as defiant as the music inside. It’s all attitude.
The art school RISD vibe is all over this one. The cover feels handmade and nerdy, with missing words and mixed media scattered across the frame, like a project you’d see in a freshman painting class. I’d hang this on my wall as art if it weren’t already an album.
I’ve never been a huge Kanye fan, and his recent chaos makes you wonder. But when it came to art, he knew how to provoke. The blurred, censored cover felt dangerous and unhinged, a warning flare for everything to come. Disturbing, brilliant, and impossible to ignore.
This cover is why anyone dreams of being in a band. Four guys on a rooftop, slouched in mismatched clothes, looking like they just woke up in last night’s outfit. It’s not about fame—it’s about the hang. The late nights, the inside jokes, the feeling that something great might happen if you just keep playing.
I’ve always loved driving, and this is driving music. A grainy black-and-white shot of the open road, no GPS, no cell phones—just following the sun and letting the album play straight through. Stark and simple, the image says it all: crossroads, possibility and the kind of solitude that makes the songs hit even harder.
I was 15 at an all-boys school when this album landed, and I had no idea what Madonna looked like until I saw that cover. I’ll never forget it. Draped in lace and attitude, she was the promise of something completely outside of the walls of my life.
My girlfriend in college played this record constantly, and it always felt cooler than me. That simple banana carried a kind of underground swagger. In the middle of Ohio, it felt like holding a little piece of NYC in my hands.
This cover is a perfect example of how type and design can excite me on their own. Just a warm, rustic script against a faded background, like a T-shirt I’d want to wear or a decal on a surfboard. No flash, no gimmicks. Authentic, just like Neil Young himself. It reminds you that it’s all about the music.
Read more here.