We’re proud to announce that Connelly Partners has secured a Silver OAAA Media Plan of the Year award for our work with the Museum of Fine Arts, Boston on their Van Gogh: The Roulin Family Portraits campaign.

While the artwork itself is historic, the challenge was current: the MFA needed to cut through a saturated tourism market with a limited budget to attract new international audiences and local visitors alike. The goal wasn’t just to announce an exhibit, but to drive a resurgence of the Roulin Family Portraits that felt unexpected and fresh.

Our Media Team devised a comprehensive Out-of-Home (OOH) strategy designed to mirror the intimacy of the artwork. Just as Van Gogh formed a deep bond with the Roulin family through his painting, our media placements were designed to foster a personal connection between the audience and the portraits.

The plan emphasized high-impact vertical placements that replicated the actual portrait viewing experience. By utilizing formats like digital street furniture and interactive lenticular posters, the media transformed city streets into an immersive gallery, emphasizing the value of the in-person experience over digital alternatives.

The results were a masterpiece in their own right. Following the OOH launch, media-driven ticket sales surged compared to the previous month, and brought more new users to the MFA’s site compared to the previous year. This award serves to remind us of the power of high funnel tactics driving bottom line results.

Nadine Cole, Managing Director, CP West

The era of Happy Family Checking into Hotel and Friends Clinking Glasses is officially over. Generic, overused stock images have dominated hospitality marketing for years—leaving every hotel, resort, and destination looking and feeling the same.

The Authenticity Gap in Hospitality

Today’s traveler is discerning. They crave experiences that feel real, meaningful, and tailored to their interests. They’re not looking for staged smiles—they want to see a story they can picture themselves in.

Yet too often, hotels rely on big-stock libraries. These images are shared across industries—one day a luxury pool photo appears on a resort website, the next on a dentist’s homepage. The result? Your brand loses individuality and your audience tunes out.

CP Luxe: A Shift in Approach

CP Luxe is hospitality-only stock, built to solve this problem. Every image is crafted specifically for hotels, resorts, destinations, and experiences, so your visuals feel exclusive, authentic, and on-brand.

When time or budget doesn’t allow a standalone shoot, CP Luxe is a smart way to add personality, texture, and depth to campaigns. Additional AI services make it easy to scale your visuals while keeping them differentiated and true to your brand’s voice. AI doesn’t replace creativity or strategy—it amplifies them, letting you produce high-quality imagery consistently, without compromising authenticity.

Why It Matters for Your Brand

Exclusivity matters. Authenticity matters. Connection matters. By using visuals that are tailored to your brand—and only your industry—you signal to your audience that you understand them, respect their expectations, and deliver memorable experiences.

The era of generic stock is over. CP Luxe is here to help brands stand out, tell their story, and captivate guests.

Liberty Bank could’ve just made a commercial about their new #1 JD Power ranking in customer satisfaction. Instead, we used it to light up a local baseball field so kids can keep playing long after the sun goes down. Because that’s what it means to be “Community Kind.”

Read more from Ads of the World.

The Hatch Awards is New England’s premiere creative advertising awards event. Holding company agencies to start-up boutiques, in-house groups, production companies, and design firms, come together once a year to commemorate the best in the industry. This year, Connelly Partners was awarded 27 total accolades across 7 different clients and the most gold and silver level bowls than any other organization represented.

“Everyday, we pour our heart and souls into releasing the absolute strongest creative so the end viewer feels something. Not to pile on awards. But because we know creative that is entertaining, empathetic, unique, resonate, or culturally-relevant, breaks through the noise. Great creative results in business success. Industry awards are a nice byproduct of those efforts.”

-David Onessimo, Creative Director, CP

After more than doubling our results of 4 gold, and 4 silver wins in 2024, we’re proud of our momentum in an industry championing great creative and excited to keep pushing for better into the future.

Learn more about the award-winning work:
Seva
Bombazine Oysters
New England Aquarium
Carhartt
Whetstone Beer Co.
Let’s Move People
Helping the Planet Work

Seva Canada has been announced as a winner of the Communication Arts Advertising competition. The work is one of 117 projects selected from over 1,200 entries.

Seva Canada delivers life-changing eye care programs to some of the most underserved regions in the world. To drive support, we put the spotlight on the patients themselves, sending cameras to Nepal and Tanzania to be given to those who had just undergone sight-restoring surgery. We asked one simple question: “Now that you can see, what do you love most?” These photographs answer the question for Suk Maya, a 72 year old, and Arush, a seven year old—both of whom had just had their eyesight surgically restored.

Read more from Communication Arts here.

We’re excited to announce the launch of our work for 826 Boston, a nonprofit dedicated to supporting young writers through tutoring and publishing. Their Fall Annual Appeal campaign, “Why I Keep Coming Back,” centers on the students, volunteers, and staff who make 826 Boston thrive. A true collaboration, this project leveraged our team’s skills across strategy, copywriting, brand management, and production. We conducted interviews and shot footage to capture the community’s stories, creating the final hero film which will anchor 826 Boston’s upcoming fundraising and effectively capture the spirit of their mission.

CP team members attended 826 Boston’s signature fundraising gala on October 23, where the video was showcased among a room full of 300 donors, friends and community members. The event featured a lively series of 826 Boston student and alumni performances, keynote speakers, an electric fundraising auction, and networking conversations before and after the structured program. The evening also honored Sheena Collier with the Changing the Narrative Award and culminated in a conversation she moderated between author Jasmine Guillory and 826 Boston Youth Literary Advisory Board member Camila.

Built on a Connelly Partners core belief that emotion drives action, this campaign blends powerful emotional moments with bold, graphic bar graphs to create a compelling visual narrative that proves one simple truth: when people feel something, they’re more likely to act.

Connelly Partners was proud to launch a new sustainability initiative designed to reduce our environmental footprint and inspire meaningful change within our industry. This effort began with an effort to eliminate single use plastics for the months of May and June to see if long term change was possible. The results were outstanding and enthusiasm around the effort grew to help provide a framework for an approach that would affect change in 2026. The poster campaign was used throughout the office alongside fun signage that created awareness around the amount of single use plastics we use daily and other areas where we can create small  changes with lasting impact.

Since 1889, Carhartt has been the go-to brand for tradespeople facing tough conditions. We collaborated with Carhartt to launch a fall campaign, titled “Tough Is Timeless,” featuring cinematic visuals and rich storytelling to showcase the brand’s enduring quality.

Read more here.

Credits:
Carhartt
Connelly Partners
Subprime films
@Cabin Editing Company
@Company 3

Born in a renovated train station, Whetstone Beer Co. brews 16oz beers designed for new adventures, scenic escapes, and well-earned downtime. Our “Punch Your Ticket” campaign designs celebrate train travel’s golden age, their spirit of adventure shines in stores, online, print, merch, and sales materials.

Learn more here.