March 26, 2024 / Thought Leadership

Speaker Spotlight: Michelle Capasso at MediaPost DOOH Insider Summit

We were thrilled to speak at the 2024 MediaPost Digital Out-of-Home Insider Summit in Scottsdale, Arizona. While there, we attended a variety of sessions as well as hosted our own, with client Visit Williamsburg. 

In the session, Michelle Capasso, CP’s Partner & Director of Media Services, shared how our client used experiential Digital Out-of-Home to drive overnight stays. We were able to contemporize the brand and show that it had more to offer beyond its historical roots. Williamsburg is a year-round vacation spot, with a wide array of activities and experiences for anyone at any pace. Key to the success of this campaign was our use of Digital OOH to truly engage with our audiences and bring the full experience of Williamsburg to life.