Defiantly Human

wonderfully human and defiantly so.

When copywriter Steve Connelly established Connelly Partners in 1999, he set out to do one thing: to show the world that good people can do exceptional work. We celebrate the unique abilities of humans and those things only humans can do and can feel.

Our purpose is to be Defiantly Human, to defend humans and explore the emotional reasons we all have for buying what we buy, liking who we like, loving who we love, living where we live. We are 170 Defiantly Human people that believe in the power of data, but also the reality of emotion.

Defiantly Human
Boston skyline


Because Boston is a city of builders. We don’t run races, we build traditions. We don’t dig tunnels, we build infrastructure. We don’t play sports, we build championships. We don’t go to medical schools, we build breakthroughs in health. We don’t teach, we build monuments to learning. We are a city of builders with less of a spotlight on us and that’s just how we like it. Because it gives us the chip on our shoulder we need as an agency to work harder, smarter and better for you.

Yellow morning sunlight on a Dublin street


The Defiantly Human spirit cannot be constrained by borders—natural or man-made. So, it crossed the pond and found another home in Dublin. And not solely because they’re a tech hub. But because they too understand that data should inform, not determine thoughts. And algorithms should advise, and never define ideas. Dubliners’ desire to constantly tweak, reinvent and reimagine are all basic tenets of being Defiantly Human and because of that, it’s spirit has never felt more welcome there.



we do.

Brand + Business Strategy
Digital + Social Marketing
Humanity Hub
UX Design + UI Development
Data Strategy + Analytics
Client + Business Advocacy
Scope + Project Management
Integrated Advertising
Brand Identity
Collateral + Packaging
Digital + Social Content
Full Service Production
Digital + Traditional Media Buying + Planning
Analytics + Reporting
Path to Purchase Mapping
Digital, Retail + e-Commerce Activation
Consumer Promotions
Trade Marketing