Created with Lunacy
Created with Lunacy

We treat humans like humans

Revolutionizing healthcare requires a keen understanding of audience dynamics in their decision-making journey. While conventional approaches fixate on diseases, our focus extends to the human element, emphasizing emotions. Witness the transformative power of connecting these insights and let your healthcare brand distinguish itself. Partner with us for healthcare marketing that resonates authentically with your audience.

Our work

girl with brown hair

EpiPen

Engage patients through a non-branded, integrated campaign to elevate awareness and drive prescription refills.

EpiPen

Engage patients through a non-branded, integrated campaign to elevate awareness and drive prescription refills.

  • TV
  • Digital
  • Website
man with red hair playing the piano

Tufts Health Plan

Increase the brand’s connection to real-end users, increase affinity and drive membership.

Tufts Health Plan

Increase the brand’s connection to real-end users, increase affinity and drive membership.

  • Strategy
  • Creative
  • Analytics
  • Social
  • Media
  • Technology
x-ray of a knee

Quell

Identify new audience segments to drive sales growth for a new drug-free system.

Quell

Identify new audience segments to drive sales growth for a new drug-free system.

  • Strategy
  • Digital
  • Print
  • Website
woman with pink lipstick and pink and blue shirt looking behind her shoulder

afaxys

Launching a new market & new channels.

afaxys

Launching a new market & new channels.

  • Print
  • Digital
doctor's hand on a person's shoulder. wearing a red shirt.

Best Doctors

The Reinvention of Right.

Best Doctors

The Reinvention of Right.

  • Print
  • Video
baseball players sitting on a bench against the park fence. black and white shot

Community Health Center

Spread the message about the continuing need for getting vaccinated and boosted against COVID-19.

Community Health Center

Spread the message about the continuing need for getting vaccinated and boosted against COVID-19.

  • Strategy
  • Media
  • Creative
man with glasses, earings, and medical scrubs

Beth Israel Lahey Health

Boost recruitment in order to improve services and create healthier communities through seamless care and groundbreaking science.

Beth Israel Lahey Health

Boost recruitment in order to improve services and create healthier communities through seamless care and groundbreaking science.

  • Analytics
  • Creative
  • Media

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Our capabilities

Our comprehensive healthcare marketing expertise enables us to seamlessly craft and assess strategies, integrating creativity from conception to execution. This holistic approach allows us to enhance campaign performance with both efficiency and effectiveness in mind. With a global presence in Boston, Dublin, and Vancouver, we offer a broad perspective and seamless integration, tailoring our services to meet local needs. Experience the power of fully integrated healthcare marketing with our agency.

  • Strategy
    • Brand Strategy
    • Positioning + Messaging
    • Research + Friendship Groups
    • Anthropological Studies
    • Cultural + Societal Trends

     

    In the realm of healthcare marketing, we immerse ourselves in your industry and audience, gaining insights into current dynamics and future prospects. By delving into the thoughts and emotions surrounding your healthcare brand and the lives of your audience, we uncover a Defiantly Human Truth. This truth guides us in creating a distinctive position within the healthcare marketing landscape where your brand can uniquely add value to your target audience. Immerse yourself in a strategic healthcare marketing partnership that unveils profound insights and positions your brand for impactful connection and value delivery.

  • Creative
    • Brand + Marketing Campaigns
    • Brand + Visual Identity
    • Collateral + Creative
    • Integrated Advertising
    • Video Production

     

    We specialize in healthcare marketing ideation and content creation. Facilitating meaningful discussions around innovative ideas, we embrace collaboration while crafting stories that set our healthcare clients apart from their competition. Our approach is rooted in empathy, emphasizing the demonstration of shared values between the client and the healthcare brand. Experience the synergy of creative ideation, compelling content, and a profound connection to shared values in our healthcare marketing strategies.

  • Digital
    • UX + UI Design
    • Web Development
    • Mobile
    • Digital + Content Strategy

     

    Harnessing the power of healthcare marketing, we invigorate your brand’s online presence through a digitally fluent and user-centric approach. Striking the perfect balance between innovation and simplicity, we navigate the digital landscape with a clear focus on effectiveness. Tailoring our strategies to the unique needs and requirements of our healthcare clients, we not only meet but exceed expectations, leading them toward advanced digital solutions. Witness the transformation of your healthcare brand online, where innovation meets practicality, and simplicity drives success.

  • Media
    • Buying + Planning
    • Digital + Traditional + Experiential
    • Performance Media
    • Programmatic
    • SEM + SEO

     

    As pioneers in healthcare marketing, we serve as the vital link between message and audience, meticulously delivering empathy-driven content with precision. Our focus is on ensuring that your healthcare brand’s message reaches the right people, at the right time, and in the right place, with effectiveness and efficiency at the core of our approach. Innovating on how your brand is activated, we seamlessly integrate it into the lives of your audience, making a meaningful impact that resonates. Trust us to connect your healthcare brand with your audience in ways that are both innovative and seamlessly aligned with their lives.

  • Social Media
    • Social Channel Strategy
    • Social Listening
    • Social Media Analytics + Insights
    • Content Planning + Development
    • Community Acquisition + Management

     

    In the landscape of healthcare marketing, we view social media as a direct conduit to your audience, presenting a unique opportunity to humanize healthcare brands. Our expertise lies in crafting well-developed and strategic social media strategies, ensuring a lasting impact across the entire life cycle of your users. By incorporating intentional social listening and fostering community engagement, our social media strategists go beyond the ordinary, driving superior experiences with your healthcare brand. Partner with us to unlock the full potential of social media in healthcare marketing and forge meaningful connections with your audience.

  • Influencer Marketing
    • Influencer Relations
    • Campaign Planning + Management
    • Influencer Insights Panels

     

    Navigating the dynamic landscape of healthcare promotion, our approach to activating influencers for our clients is multifaceted. We consider influencers not only as valuable brand ambassadors but also as content creators and insight generators. The success of our collaborations is meticulously measured by establishing organizational objectives before a campaign and evaluating how our influencers align with and perform against those metrics. Join us in crafting a strategic influencer activation plan that amplifies your healthcare brand’s reach and impact.

  • Public Relations
    • PR Strategy Development
    • Media Relations
    • Media Training

     

    Leveraging a network of connections, our team excels in fostering relationships with editors and producers across premier print, digital, and broadcast outlets within the healthcare marketing space. With a nuanced understanding of optimizing earned media coverage, we gauge success through the consistent acquisition of meaningful press mentions. Partner with us to elevate your brand awareness through strategic media engagement that leaves a lasting impact across diverse channels.

  • Analytics
    • Data Strategy + Measurement
    • Conversion Rate Optimization
    • Campaign Reporting + Analysis
    • Analytics Audit + Conversion
    • A/B + Multivariate Test Design

     

    Thriving on the strategic use of data within healthcare marketing, we excel in measuring marketing results, analyzing trends and relationships, and pinpointing opportunities for enhancing both marketing and business performance over time. We firmly believe that the competitive differentiator lies not solely in data but rather in how a healthcare company translates that data into actionable insights. Partner with us to harness the power of data-driven decision-making, ensuring your healthcare marketing strategies are not only informed but also primed for a competitive advantage.

The latest

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Thought Leadership • June 14, 2023

Consumer Acceptance of AI in Healthcare

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Thought Leadership • January 10, 2023

Amazon’s Entry Into Convenient Healthcare

Our clients

corning written out in black uppercase font
fluidedge life sciences written out in black and grey writing
public health institute written out in black and grey letters with logo
Dana-Farber Cancer Institute logo
Virb logo
community health center written out with stick figure logo

Want to get in touch?

Would you like a little more human in your marketing? Tell Michele. She's a human.


    Michele Hart-Henry
    Managing Director, CP Health
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