We treat humans like humans

Truly improving healthcare requires a deeper understanding of your audiences and how they make decisions along their journey. Too often the focus is on the disease and not enough on the patient, so we place our focus on the role of emotion and the things that truly make us human. Let us show you how connecting these insights can help your brand stand out.

Our work

girl with brown hair

EpiPen

Engage patients through a non-branded, integrated campaign to elevate awareness and drive prescription refills.

EpiPen

Engage patients through a non-branded, integrated campaign to elevate awareness and drive prescription refills.

  • TV
  • Digital
  • Website

Tufts Health Plan

Increase the brand’s connection to real-end users, increase affinity and drive membership.

Tufts Health Plan

Increase the brand’s connection to real-end users, increase affinity and drive membership.

  • Strategy
  • Creative
  • Analytics
  • Social
  • Media
  • Technology

Quell

Identify new audience segments to drive sales growth for a new drug-free system.

Quell

Identify new audience segments to drive sales growth for a new drug-free system.

  • Strategy
  • Digital
  • Print
  • Website

afaxys

Launching a new market & new channels.

afaxys

Launching a new market & new channels.

  • Print
  • Digital

Best Doctors

The Reinvention of Right.

Best Doctors

The Reinvention of Right.

  • Print
  • Video

Our capabilities

Our fully integrated healthcare marketing capability means that we can holistically develop and measure strategy and creativity through implementation, allowing us to optimize campaigns with efficiency and effectiveness. With offices in Boston, Dublin and Vancouver we provide global perspective and integration while delivering local expertise based on clients’ needs.

  • Strategy
    • Brand Strategy
    • Positioning + Messaging
    • Research + Friendship Groups
    • Anthropological Studies
    • Cultural + Societal Trends

     

    We immerse ourselves in your category and your constituents to understand what’s happening now, and where the opportunity is for the future. Through understanding how people think and feel about your brand as well as their own lives, we identify a Defiantly Human Truth that leads to a unique positioning where you can provide value to your target audience.

  • Creative
    • Brand + Marketing Campaigns
    • Brand + Visual Identity
    • Collateral + Creative
    • Integrated Advertising
    • Video Production

     

    We are ideators and content creators. We lead discussions around ideas, welcoming collaboration as we craft executions to differentiate our clients from their competition. All that we do links to empathy and the demonstration of shared values between client and brand.

  • Digital
    • UX + UI Design
    • Web Development
    • Mobile
    • Digital + Content Strategy

     

    Through a digitally fluent and user-centric approach, we bring your brand to life online. We do this with a mix of innovation and simplicity (because nobody wins when we over complicate things). We work within the needs and requirements of our clients while also leading them towards evolved digital solutions.

  • Media
    • Buying + Planning
    • Digital + Traditional + Experiential
    • Performance Media
    • Programmatic
    • SEM + SEO

     

    We are the connective tissue between message and audience, ensuring that empathy-driven content is delivered effectively and efficiently to the right people, at the right time, and in the right place. It’s our job to find innovative ways to activate your brand in ways that fit seamlessly within your audiences’ lives.

  • Social Media
    • Social Channel Strategy
    • Social Listening
    • Social Media Analytics + Insights
    • Content Planning + Development
    • Community Acquisition + Management

     

    We believe social media is a direct line to your audience and offers a way to humanize brands. A well-developed and strategic social strategy can make a long-lasting impact throughout the entire life cycle of your constituents. Through intentional social listening and community engagement, our social media strategists will drive superior experiences with your brand.

  • Influencer Marketing
    • Influencer Relations
    • Campaign Planning + Management
    • Influencer Insights Panels

     

    We take a multi-pronged approach when activating influencers on behalf of our clients. We look at influencers as invaluable brand ambassadors, content creators, and insight generators. We measure the success of our collaborations by defining organizational objectives in advance of a campaign and identifying how our influencers perform against those metrics.

  • Public Relations
    • PR Strategy Development
    • Media Relations
    • Media Training

     

    We are a team of connectors, full of established relationships with editors and producers at top print, digital, and broadcast outlets. We leverage our keen understanding of how to best achieve earned media coverage and measure success by the diverse array of meaningful press mentions we consistently secure for our clients to build and extend their awareness. 

  • Analytics
    • Data Strategy + Measurement
    • Conversion Rate Optimization
    • Campaign Reporting + Analysis
    • Analytics Audit + Conversion
    • A/B + Multivariate Test Design

     

    We thrive in leveraging data to measure marketing results, analyze trends and relationships, and identify opportunities for improving marketing and business performance over time. We believe data itself is not a competitive differentiator, but rather how a company makes its data actionable will determine its competitive advantage.

The latest

01

Thought Leadership • January 10, 2023

Amazon’s Entry Into Convenient Healthcare

03

Thought Leadership • April 18, 2023

Mood & Mindset Report

Our clients

Dana-Farber Cancer Institute logo
Virb logo

Want to get in touch?

Would you like a little more human in your marketing? Tell Michele. She's a human.


    Michele Hart-Henry
    Managing Director, CP Health
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