Influencer marketing is all about harnessing the power and authenticity of the human voice to influence consumer perception and purchasing decisions. We help brands build a strategy that fosters consumer trust and leverages the strength of the human connection to drive business.
We work with Visit Williamsburg in a fully integrated capacity – from paid advertising and social media to video production and creative – but influencer marketing has been a particularly key component of our strategy for the destination. As we look to highlight the many facets of Williamsburg, influencers offer us an opportunity to showcase the area through real-life experiences, authentic storytelling, and beautifully shot content.
To date, our influencer program for Williamsburg Tourism Council has resulted in:
Between collaborating with reality TV star and budding chef Antoni Porowski, activating micro influencers to create a diverse array of seafood recipes, and exploring the viral nature of TikTok, we’ve worked with Gorton’s Seafood to partner with influencers of all sizes to garner brand awareness and gather high-quality content across a variety of social media platforms.
In 2023, Connelly Partners won the Ad Age Small Agency Award for “Best Use of TikTok” for our work on the platform with Gorton’s Seafood.
To date, our influencer program for Gorton’s Seafood has garnered:
Every month, we work with a highly-curated group of food and lifestyle micro influencers to create recipes and visual content for al fresco chicken sausage. Through our efforts, the brand has collected a library of delicious recipes and food photography that it can use across its social channels and website. The creativity of our influencer partners especially shines through on the recipe section of al fresco’s website, which boasts a robust collection of the dishes they’ve conjured up in the kitchen.
To date, our influencer program for al fresco has resulted in:
average engagement rate
At Connelly Partners, we collaborate with influencers for a diverse array of deliverables, both on and off line, managing the process from start to finish so that you don’t have to. We’ll aid you in creating an influencer program that extends beyond a moment in time on a social feed and provides lasting brand value.
We manage the many moving parts of an influencer campaign. From conceptualizing the program and briefing the influencers to overseeing the influencers’ content creation and measuring the campaign’s success, our seamless approach to campaign management ensures that your deliverables and timelines are always met.
We have vast experience collaborating with nano, micro, macro, and mega influencers, and we’ll work on behalf of your brand to create long-standing relationships with partners. We’ll either collaborate directly with the influencers or coordinate with their management team to bring a campaign to life.
We regularly bring influencers into the fold of our ideation and strategy process. This includes activating influencers for panels as well as gathering their insights via surveys and focus groups. Influencers provide us with direct access to a brand’s target audience and we aim to capture their perspective as another data point.
We love sitting down with brands to discuss ways to amplify their products and services through influencer marketing. Shoot a note to Alyssa Stevens, Director of PR, Social Media & Influencer Marketing, and she'll get the ball rolling...
Director of PR, Social Media & Influencer Marketing
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