December 1, 2023 / CPOVs

Spotify Wrapped: CP’s Musical Character

Mariia Vasylenko, Brand Strategist

The 2023 Spotify Wrapped dropped on Wednesday and listeners everywhere rushed to the app to see their stats for the year. And we were no exception. At Connelly Partners, we racked up a total of 235,444 minutes of music, which is like jamming out nonstop for 163 days. We decided to take a closer look at these stats to see if we could uncover insights into CP’s musical identity. Here’s what we found: 

We’re Storytellers at Heart

With Taylor Swift and John Mayer among our top artists, it’s clear that we value a compelling narrative. This is reflected in our strategies—each campaign is crafted like a concept album, with a beginning, a climax, and a resolution that keeps the audience hooked.  

We’re Always Ready to Rock

The inclusion of rock legends like Fleetwood Mac and The Beatles embodies our “work hard, play hard” mentality. Our office is a place where strategic plans are as rock-solid as the bass line in “The Chain” and where “Come Together” is the morning meeting mantra.  

We’re Swifties

Taylor Swift’s influence is a testament to an office culture that fearlessly embraces emotions, whether it’s the excitement of nailing a pitch or the bittersweet farewell to a completed project. It’s an environment where emotional intelligence is as valued as analytical prowess. 

We think our Spotify Wrapped was pretty spot on this year and represents who we are as an agency. We’re looking forward to what 2024 will bring. Until then, rock on.