April 29, 2024 / News

AdAge: A New Era of Women’s Sports Marketing

Women’s sports are having a long overdue moment at the center of pop culture, with NCAA women’s basketball shattering its viewership record again this year and drawing more viewers for its championship game than the men’s final. In 2024, women’s sports are forecast to surpass $1 billion in revenue for the first time in history, according to a report from Deloitte.

In this month’s spotlight, AdAge Amp turned to industry experts, including CP’s own Mariia Vasylenko, Senior Strategist, for guidance on how brands can seize this moment. Mariia advises that brands focus on empowerment, individuality and creativity, which can be achieved through collaborations with athletes and influencers aligned with these values.

Check out everything Mariia had to say here