January 5, 2024 / News

AdWorld: Opinion: Authenticity Should Be a Rallying Call For Advertisers in 2024

In 2023, the Merriam-Webster Dictionary named “authentic” as its word of the year. This decision was driven by discussions around AI, culture, identity, and social media. Steve Connelly weighs in, sharing that advertisers can practice authenticity by focusing on connecting with consumers and solving the everyday challenges they face. If “authentic” was the word for 2023, it should be the mandate for advertisers in 2024.

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